June 19, 2009
Organisers of the USA National Pavilion at next year’s Shanghai World Expo have announced that Cargill has signed a letter of intent to become a partner of the…
June 19, 2009
In today’s diverse, fragmented marketplace, marketers have a wide array of traditional and innovative techniques to…
June 18, 2009
Organisers of the 2009 Tour of Qinghai Lake cycling race have announced the support of China Sports Lottery in holding this year’s event.
June 18, 2009
Just days after announcing plans to spend the proceeds of its IPO on sponsorships, Chinese sportswear brand has sponsored the Quanzhou Enterprise Badminton Tournament, known as the 361°…
June 18, 2009
Learn from experts in the field who are also dealing with the challenges in the current market. Each issue of Journal of Sponsorship publishes in-depth briefings and real…
June 17, 2009
Dunlop has signed a sponsorship deal with the Sri Lankan Squash Federation, agreeing to become the federation’s official ball supplier.
June 17, 2009
Indian telecommunications company iDea Cellular is the main sponsor of the 56th Filmfare Awards, to be held on 31 July in Hyderabad.
June 16, 2009
The Saigon Investment Group has signed a deal with the World Vovinam Federation to support their activities for the rest of 2009.
June 16, 2009
Chinese sports financier Huang Jianhua is currently seeking a Chinese baseball star to act as the ‘Yao Ming’ of America’s Major League Baseball.
June 15, 2009
China's third largest sportswear manufacturer, 361 Degrees will use the proceeds of its initial public offering to fund a series of branding and sponsorship campaigns and to increase…