Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
ANZ deal aims to boost bank's brand in China
June 2, 2009
ANZ's sponsorship of the Australian pavilion at World Expo 2010 in Shanghai aims to build the bank's brand recognition ahead of an aggressive expansion program in China, says…
LG India Signs Six-Year Deal with ICC
May 29, 2009
Consumer electronics brand LG India has announced its sponsorship of the International Cricket Council. The brand will be an official sponsor of all ICC tournaments until 2015.
Sahara Group Closer to Deal with Manchester United
May 29, 2009
ASN reported in late march that Manchester United FC had approached Indian conglomerate, Sahara Group to replace AIG as the club’s jersey-front sponsors. The deal is now one…
ESPN Sells World Cup Airtime for Rs. 2.2 Billion
May 27, 2009
ESPN Star Sports India has announced it has sold TV advertising airtime for the upcoming T20 Cricket World Cup for over Rs 2.2 Billion. The tournament will be…
Pizza Hut and KFC to Sponsor US Expo Pavilion
May 27, 2009
Media in China is reporting that fast food multinationals KFC and Pizza Hut have signed sponsorship agreements with organisers of the US Pavilion at the Shanghai World Expo.
Yili Milk Joins Shanghai World Expo
May 26, 2009
The Shanghai World Expo Organising Committee has formally announced that the Yili Group has become the 2010 Shanghai World Expo Exclusive Supplier of Dairy Products.
Chinese Group Secures Stake in Cleveland Cavaliers
May 26, 2009
Chinese businessman Keneth Huang Jianhua has lead his group of Chinese investors to purchase a stake in US NBA team, the Cleveland Cavaliers. The group has signed an…
Taiwan Pavilion Seeks Sponsors for Next Year's Expo
May 25, 2009
Organisers of the Taiwanese Pavilion at next year's Shanghai World Expo have announced a plan to attract NT$1 billion in sponsorship for their exhibition.
Invents Worldwide Promotes Mumbai Indians for Second Year
May 25, 2009
Pune-based event management company, Invents Worldwide has once again become the official promoter of the Mumbai Indians IPL team. The contract was awarded to Invents for last year’s…
IOC Says Downturn No Problem
May 22, 2009
The International Olympic Committee has announced that the Summer Youth Games in Singapore next year will not be affected by the global economic downturn. IOC officials say that…
