Deals

Shell Takes Title Sponsorship of MotoGP

September 14, 2009

Entering the agreement with MotoGP rights holders, Dorna Sports S.L., Shell Advance will replace Polini, which has sponsored the event’s last two editions. Shell Advance has already been…

State Administration Limits Prime Time Advertising

September 14, 2009

China’s State Administration of Radio Film and Television has tightened regulations on prime time TV advertising and sponsorship, aiming to limit the duration of advertisements and exclude some…

Tata Docomo Sponsors Mumbai X Festival

September 11, 2009

Tata Docomo is the Chief Sponsor of the Mumbai Twitter Festival. Known as the Mumbai Twestival, the event will be the first of its kind in India.

Mizuno Sponsors Tianjin Team for Eleventh National Games

September 11, 2009

Mizuno China has become a sponsor of the Tianjin team at China’s Eleventh National Games, set to be held this Novemeber in Shangdong Province.

Title Sponsor Withdraws on Eve of Kolkata Fashion Week

September 10, 2009

Cosmetic company Emami has made a last minute withdrawal from the Kolkata Fashion Week, leaving the event to begin without a title sponsor.

Hero Honda Sponsors ICC Champions League

September 10, 2009

Indian motorcycle manufacturer Hero Honda has become a global partner of the ICC Champions Trophy, set to run from 22 September to 5 October in South Africa.

Coca-Cola Sponsors Surf Champ Dede Suryana

September 9, 2009

Coca-Cola has announced its sponsorship of Indonesian surfing champion Dede Suryana. The sponsorship forms part of Coke’s commitment to support surfing in Indonesia.

Indian Triathlete Becomes Timex Brand Ambassador

September 9, 2009

Watchmaker Timex has signed India’s only international Ironman triathlete, Anuradha Vaidyanathan as its brand ambassador for the Indian subcontinent.

Vinaphone Sponsors Mekong Delta Cup

September 8, 2009

Telecom service provider Vinaphone is the sponsor of this year’s Mekong Delta Cycling Cup, currently underway in Vietnam.

Forbes Names Global Cricket Top Ten Earners

September 7, 2009

Forbes magazine has named India cricket captain Mahendra Singh Dhoni as the world’s richest international cricketer, receiving 80 per cent of revenue from sponsorships.