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Asian Games Revenue Reaches New Milestone
June 30, 2009
Organisers are announcing yet another milestone in sponsorship and sports marketing for next year's Guangzhou Asian Games.
Fairmont Hotel to Sponsor Youth Olympic Games
June 30, 2009
Fairmont Hotel has become the latest sponsor of the Youth Olympic Games, set to be held August next year in Singapore.
An Binh Bank Joins Record Label to Support Students
June 29, 2009
An Binh Bank has become the main sponsor of a national concert tour, bringing together some of Vietnam’s biggest stars to raise money for disadvantaged students.
Bharat Petroleum Sponsors Indian National Rally
June 29, 2009
Bharat Petroleum is the title sponsor of the 2009 Indian National Rally Championship, which is which concluded yesterday in Coimbatore, Southern India.
ANTA Becomes Sponsor of Chinese Olympic Committee
June 24, 2009
ANTA Sports has become a sponsor the Chinese Olympic Committee, signing a four-year exclusive supplier agreement.
India - West Indies Broadcast Takes Rs 300m from Sponsors
June 24, 2009
Sports network Ten Sports has announced the sale of 85 per cent of the sponsorship rights for its broadcast of the upcoming India-West Indies cricket series.
Enter the Dragon: HKETO Uses Boat Race to Promote East Asian Games
June 23, 2009
The Hong Kong Economic and Trade Office is using its sponsorship of the Toronto International Dragon Boat Race as a platform for promoting the East Asian Games, set…
India to Host Hockey World Cup
June 22, 2009
The International Hockey Federation has announced that India is to host the 2010 Men’s Hockey World Cup next March.
Manchester United Takes On First Chinese Sponsor
June 22, 2009
Chinese electronics brand Aigo has become the first Chinese partner of the Manchester United Football Club, signing a five-year sponsorship deal with the English Premier League club.
Erke to Sponsor North Korea in Football World Cup
June 19, 2009
Chinese sportswear brand Hongxing Erke is the sponsor of the first North Korean football World Cup qualifying team in 44 years. The team made it into next year’s…
