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Dunlop Sponsors National Squash Development Programme
June 17, 2009
Dunlop has signed a sponsorship deal with the Sri Lankan Squash Federation, agreeing to become the federation’s official ball supplier.
iDea Cellular Sponsors 56th Filmfare Awards
June 17, 2009
Indian telecommunications company iDea Cellular is the main sponsor of the 56th Filmfare Awards, to be held on 31 July in Hyderabad.
Saigon Investment Group Sponsors World Vovinam Federation
June 16, 2009
The Saigon Investment Group has signed a deal with the World Vovinam Federation to support their activities for the rest of 2009.
Huang Jianhua to Parachute Chinese Players into MLB Teams
June 16, 2009
Chinese sports financier Huang Jianhua is currently seeking a Chinese baseball star to act as the ‘Yao Ming’ of America’s Major League Baseball.
Apparel company 361 Degrees to Spend IPO Proceeds on Sponsorship and Branding
June 15, 2009
China's third largest sportswear manufacturer, 361 Degrees will use the proceeds of its initial public offering to fund a series of branding and sponsorship campaigns and to increase…
TVB Programme Creates Interactive Platform for Sponsors
June 15, 2009
A new healthy eating programme to be launched on Hong Kong’s TVB Jade and Jade HD channels is set create new avenues for sponsors to reach audiences. The…
Saatchi & Saatchi Relinquishes Account with Mengniu
June 12, 2009
Saatchi & Saatchi Beijing has given up its creative account with leading Chinese dairy brand Mengniu after managing the account for seven years.
IMG underwrites Asia's First PGA Champions Tour Event
June 12, 2009
Media, sports and entertainment company IMG has agreed to underwrite the first ever PGA Champions Tour event to be held in Asia. The seniors competition will be held…
Castrol Tour Arrives in Malaysia
June 11, 2009
Arsenal Football Club Manager Arsène Wenger hit Kuala Lumpur recently as part of the Castrol Arsene Wenger Asia Tour. As a Castrol Global Ambassador, Wenger took part in…
China Southern Power to Sponsor Asian Games
June 11, 2009
China Southern Power Grid Co. Ltd. has become a Prestige Partner of next year’s 16th Asian Games in Guangzhou. The announcement was made by the Guangzhou Asian Games…
