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India - West Indies Broadcast Takes Rs 300m from Sponsors
June 24, 2009
Sports network Ten Sports has announced the sale of 85 per cent of the sponsorship rights for its broadcast of the upcoming India-West Indies cricket series.
Enter the Dragon: HKETO Uses Boat Race to Promote East Asian Games
June 23, 2009
The Hong Kong Economic and Trade Office is using its sponsorship of the Toronto International Dragon Boat Race as a platform for promoting the East Asian Games, set…
India to Host Hockey World Cup
June 22, 2009
The International Hockey Federation has announced that India is to host the 2010 Men’s Hockey World Cup next March.
Manchester United Takes On First Chinese Sponsor
June 22, 2009
Chinese electronics brand Aigo has become the first Chinese partner of the Manchester United Football Club, signing a five-year sponsorship deal with the English Premier League club.
Erke to Sponsor North Korea in Football World Cup
June 19, 2009
Chinese sportswear brand Hongxing Erke is the sponsor of the first North Korean football World Cup qualifying team in 44 years. The team made it into next year’s…
Cargill to Use USA Pavilion as CSR Platform
June 19, 2009
Organisers of the USA National Pavilion at next year’s Shanghai World Expo have announced that Cargill has signed a letter of intent to become a partner of the…
Integrated Marketing Communications Conference
June 19, 2009
In today’s diverse, fragmented marketplace, marketers have a wide array of traditional and innovative techniques to…
China Sports Lottery Sponsors 2009 Tour of Qinghai Lake
June 18, 2009
Organisers of the 2009 Tour of Qinghai Lake cycling race have announced the support of China Sports Lottery in holding this year’s event.
361° Sponsors Badminton Cup
June 18, 2009
Just days after announcing plans to spend the proceeds of its IPO on sponsorships, Chinese sportswear brand has sponsored the Quanzhou Enterprise Badminton Tournament, known as the 361°…
Journal of Sponsorship - Discount for Asia Sponsorship News Readers
June 18, 2009
Learn from experts in the field who are also dealing with the challenges in the current market. Each issue of Journal of Sponsorship publishes in-depth briefings and real…
