Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
USA Pavilion Adds to List of Sponsors
July 17, 2009
Just days after the USA confirmed its participation in the 2010 Shanghai World Expo, organisers have announced the inclusion of Walmart, Intel and NYSE Euronext as partners of…
Samsung Renews Deal with Chelsea FC
July 16, 2009
Korean electronics manufacturer Samsung has renewed its sponsorship agreement with the Chelsea Football Club. The brand's sponsorship of the club will continue until the summer of 2013.
Yao Ming Sole Shareholder of Shanghai Sharks
July 16, 2009
The Shanghai Sharks now have a new name and a new owner, after Huston Rockets NBA star Yao Ming announced his purchase of his former club.
Badminton Number One Becomes 100Plus Brand Ambassador
July 15, 2009
Badminton World Number One Lee Chong Wei has recently secured a lucrative sponsorship deal, agreeing to become a brand ambassador for sports drink 100Plus.
Corning Joins List of USA Pavilion Sponsors
July 15, 2009
Glass and ceramic manufacturer Corning has become a sponsor of the USA National Pavilion, just days after the US confirmed its participation in the Shanghai World Expo.
Film Awards Optimise Sponsorship to Gain Self-Sufficiency
July 14, 2009
The Entertainment Society of Goa has unveiled plans to optimise sponsorships to make this year’s International Film Festival of India financially self-sufficient.
Bird's Nest to Auction Seat-Back Branding
July 14, 2009
China's National Stadium, the Bird's Nest, is set to auction the right to brand its seats for the Italian Super Cup football match, set to be held on…
Standard Chartered Sponsors Mumbai Marathon
July 13, 2009
Standard Chartered Bank India is the sponsor of the Mumbai Marathon, which will be held on 17 Jan 2010. To be known as the Standard Chartered Mumbai Marathon,…
US Confirms Expo Participation in Shanghai
July 13, 2009
The United States has officially confirmed its participation in the Shanghai World Expo after a long struggle to secure adequate sponsorship. The occasion was marked with a recent…
New Golf Alliance Set to Enhance Promotional Opportunities
July 10, 2009
The Asian Tour and the European Tour have formed a new alliance, building on an existing 10-year partnership in order to develop promotional opportunities.
