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Kia Extends Sponsorship of X Games Asia
November 27, 2009
Kia Motors has extended its commitment to the Kia X Games Asia, agreeing to continue its title sponsorship until 2012.
Toshiba Joins NBA in the Philippines
November 27, 2009
Electronics manufacturer Toshiba has signed a marketing partnership deal with the NBA to conduct joint promotions in the Philippines.
Emirates Takes Title Sponsorship of Arabian Cricket Challenge
November 26, 2009
Emirates Airline has become the title sponsor of the Arabian Cricket Challenge, set to be held next year in the UAE.
ICBC Becomes Asian Games Official Bank
November 26, 2009
The Industrial and Commercial Bank of China has signed a deal with the Guangzhou Asian Games Organising Committee to become the Games’ Official Banking Cooperative Partner.
AFC Signs Billion Dollar Deal with World Sport Group
November 25, 2009
The Asian Football Confederation has announced the renewal of its exclusive partnership with World Sport Group. The new deal is expected to bring over US$1 billion in revenue…
Sponsors Contribute Rich Prize for Badminton Championship
November 25, 2009
Sri Lanka’s Sinhalese Sports Club has thus far drawn four national sponsors for its Annual Badminton Championships, set to run from 6 to 13 December.
Toshiba to leverage ties with the NBA in the Philippines
November 24, 2009
Consumer electronics company, Toshiba has become a marketing partner of the National Basketball Association (NBA) and will partner NBA events held in the Philippines.
Bangladesh industrial group sponsors football championships
November 24, 2009
Leading Bangladesh industrial group, Beximco, has become the presenting sponsor of the 2009 Bangabandhu South Asian Football Federation SAFF Championship.
Indian Steel Authority Sponsors FIH World Cup
November 24, 2009
The Steel Authority of India has signed a deal with the International Hockey Federation and Hockey India to become a sponsor of next year’s FIH World Cup.
Sponsors Steer Clear of Indian National Team
November 24, 2009
The Board of Control for Cricket in India has reached the deadline it set for the submission of sponsorship tenders without receiving a single proposal from interested firms.
