Deals

Digicel Becomes First Sponsor of Timor Leste Football Federation

December 9, 2009

Mobile telecommunications operator Digicel has become the first ever sponsor of the Timor Leste Football Federation.

Singapore Airlines Joins Youth Olympic Games

December 9, 2009

The Singapore Youth Olympic Games Organising Committee has announced that Singapore Airlines will be the Official Airline of next yearâ€™s Games.

Kirloskar Sponsors CNN Copenhagen Coverage

December 8, 2009

Indian engineering conglomerate Kirloskar Group has signed on to sponsor Going Green, a programming initiative of CNN International.

Mercedes-Benz Names Shanghai Arena

December 8, 2009

Mercedes-Benz has signed a ten-year deal to sponsor a US$280 million stadium, set to be completed for the next yearâ€™s Shanghai World Expo.

Idea Cellular Leaves Mumbai Indians for Delhi Daredevils

December 7, 2009

IPL team Mumbai Indians has lost its most lucrative sponsor, with Indian telco Idea Cellular pulling the plug on its sponsorship two years before the end of its…

Deloitte Joins USA Pavilion for Shanghai World Expo

December 7, 2009

Deloitte China has joined the USA Pavilion at next yearâ€™s Shanghai World Expo, agreeing to become the Pavilionâ€™s official accounting and tax advisor.

National Development Bank Sponsors Mercantile Tennis

December 3, 2009

Sri Lankaâ€™s National Development Bank has become a sponsor of this monthâ€™s Mercantile Tennis Tournament, scheduled to be held 5-18 December at the Sri Lanka Tennis Association in…

BCCI Renews Sahara Sponsorship

December 3, 2009

Unable to find a new sponsor for the Indian Cricket Team, the Board of Control for Cricket in India has extended its contract with Sahara for another six…

Sponsorship now a dirty word says European Sponsorship Association

December 2, 2009

There was a strong call by delegates at the European Sponsorship Association meeting in London last week to introduce a new name for â€œsponsorshipâ€ to more accurately reflect…