Deals

Malaysia's F1 Team to be Privately Owned

September 28, 2009

Malaysia's Formula 1 team is set to be wholly private-owned, with private investors expected to contribute RM110-165 million per year. The team is currently in sponsorship talks with…

Linktone Gains Multimedia Rights for MLB in Asia

September 28, 2009

Chinese wireless entertainment company Linktone has signed a multi-year partnership with MLB Advanced Media, L.P., the interactive media company for Major League Baseball.

Chinese Firm Offers US$115 Million for Usain Bolt

September 25, 2009

Marketing representatives of Usain Bolt have announced that a Chinese firm is offering the track star a deal that could see him earn US$115 million over the next…

BCCI Reinstates IMG After Backlash from Stakeholders

September 25, 2009

After terminating its management contract last month, the Board of Control for Cricket in India has reinstated IMG as the promoter of the IPL Twenty20 tournament.

Major League Baseball Scouts for Future Chinese Stars

September 24, 2009

Aiming to duplicate the success of the NBA in China, Major League Baseball has opened its first training centre in Mainland China.

Fujitsu Sponsors British Parliamentary Rugby

September 24, 2009

Japanese electronics manufacturer, Fujitsu has become a sponsor of the Commons & Lords Rugby Union Football Club for the 2009-2010 season.

Ho Chi Minh City FC Finds First Sponsor

September 23, 2009

Vietnamâ€™s Construction Corporation No. 1 has become the first sponsor of Ho Chi Minh City FC, agreeing to pay fees for coaching staff.

Volvo Sponsors India International Regatta

September 22, 2009

Volvo has become the exclusive corporate sponsor of the India International Regatta. The sponsorship follows on from the success of the Volvo Ocean Race.

Coca-Cola to Sign Three-Year Deal with Champions League T20

September 21, 2009

Coca-Cola India is currently in discussions with ESPN India and looks set to close a three-year sponsorship deal for the Champions T20 League.

Ceylon Biscuits Sponsors Army Athletics Tournament

September 21, 2009

Ceylon Biscuits Limited has used the Sri Lankan Armyâ€™s 46th Inter-regimental Athletic Meet as a platform for promoting its Munchee brand of Biscuits.