October 15, 2009
American fast food chain McDonalds has signed on as sponsor of the Football Association of Thailand in a deal reported to be worth Bt90 billion.
October 15, 2009
AirAsia has become the official airline partner of the ASEAN Basketball League and will provide free in-season flights for players and staff.
October 13, 2009
A Vietnamese rock concert has drawn 23 bands from around the country with the help of sponsor Honda Vietnam. Representatives of event organiser, the Saigon Rock Club said…
October 13, 2009
Watchmaker Timex will host the first ever Timex Run in the Philippines, incorporating 3, 5, 10 and 21k events on 15 November in Taguig. To be organised in…
October 13, 2009
Ceylon Biscuits Limited has become a sponsor of one of Sri Lanka’s most prestigious cricket clubs, signing a deal with Colombo’s NCC. The Nondescripts Cricket Club was established…
October 13, 2009
Tyre manufacturer CEAT has signed a three year deal with Sri Lanka Cricket to sponsor the nation's annual cricket awards. Over one hundred awards will be bestowed upon…
October 9, 2009
Hero Honda has become the title sponsor of the upcoming India V Australia One Day International Series. The deal was struck by the World Sport Group, which holds…
October 9, 2009
Clothing and lifestyle brand Source is the presenting sponsor of the Second Surfing Hainan Open, set to be held on Hainan's Riyuewan from 6-8 November.
October 8, 2009
Tourism Malaysia is registering significant returns on its sponsorship of Australia’s Carlton Football Club, logging a 27 per cent increase in the number of tourists from the Australian…
October 8, 2009
GUESS Jeans has become a sponsor of what will be pop mega-star Beyoncé Knowles’ first live concert in Malaysia.