Deals

AirAsia Sponsors British Grand Prix

February 12, 2010

AirAsia chief Tony Fernandez has signed an agreement with Dorna Sports to become title sponsor of this yearâ€™s British Grand Prix (MotoGP).

Motorsport sponsorship still healthy in the US

February 11, 2010

Companies will spend $US 3.37 billion sponsoring motorsport in North America according to US based sponsorship research company IEG.

Beverage Giant Sponsors National Tennis Team

February 9, 2010

High-level Asian Games sponsor Wang Lao Ji has increased its commitment to Chinese CSR, agreeing to sponsor Chinaâ€™s national tennis team.

Central Bank of India Joins Commonwealth Games 2010

February 9, 2010

The Central Bank of India has announced an agreement to sell 2010 Commonwealth Games tickets in branches throughout India.

Hero Honda Sponsors Hockey World Cup Broadcast

February 8, 2010

Hero Honda has become the title sponsor of the Hockey World Cup broadcast by Ten Sports.

American Beer Sponsors NFL in China

February 5, 2010

US beer brand Coors has signed a three year agreement to support the development of Americaâ€™s National Football League in China.

Whirlpool Joins Kings XI for IPL3

February 5, 2010

International consumer durables brand Whirlpool has joined the Kings XI Punjab as official co-sponsor for the upcoming Indian Premier League season.

FIFA Reveals Plans for First Chinese Sponsor

February 4, 2010

FIFA officials have announced the role Yingli Green Energy Holding Company will play at this yearâ€™s World Cup in South Africa. Yesterdayâ€™s signing ceremony in Beijing saw FIFA…

Myanmar Open set to rejoin Asian Tour

February 3, 2010

After a four year hiatus, the Myanmar Open is set to rejoin the Asia Tour thanks to sponsorship from national airline Air Bagan.

Li Ning Commits 8.8 million to Singapore Badminton

February 2, 2010

Chinese sports brand Li Ning has announced it will provide 8.8 million RMB in cash and equipment to the Singapore Badminton Association over the next four years. The…