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Ambush Marketing Hits Hockey World Cup
March 8, 2010
A surprise sponsor for India’s national hockey team has come into conflict with the team’s main sponsor. Despite a ruling by the International Hockey Federation the conflict has…
MAXX Group Sponsors Multiple IPL Properties
March 5, 2010
Indian mobile phone producer MAXX Group has announced its sponsorship of the IPL 2010.
FIFA Sponsorship and Investment Plans for Vietnam
March 5, 2010
FIFA is preparing to implement a development programme aimed at enticing investors and sponsors to the Vietnam Football Federation.
Hyundai-Kia to Sponsor UEFA 2012 and 2016
March 4, 2010
Hyundai and Kia Motors have signed a strategic sponsorship agreement to become the official EUROTOP Sponsor of UEFA.
CIMB Sponsors Asia Pacific Classic
March 4, 2010
Malaysian bank CIMB has taken title sponsorship of the US PGA-sanctioned Asia Pacific Classic.
Sponsor Rewards Indian Team for Victory Over Pakistan
March 4, 2010
National Hockey Team sponsor Sahara India Pariwar has announced it will provide Rs 200 thousand rewards to players and staff for the team’s performance against Pakistan.
Beleaguered Team Attracts Timely Investment
March 3, 2010
Despite being relegated to second division for match fixing, Guangzhou’s football team has picked up a new owner and new title sponsor.
IPL T20 Matches Draw Sponsors to Indian Cinemas
March 2, 2010
High-profile sponsors are backing a plan to take this season’s IPL matches to cinemas throughout India.
Square Enix Presents NBA All-Star Game
February 12, 2010
Japanese video game producer Square Enix has announced a partnership with the NBA to present the association’s 2010 All-Star Celebrity Game.
Budweiser Becomes Official Beer of Shanghai World Expo
February 12, 2010
The organising committee of the Shanghai World Expo has announced Budweiser as the event’s Official Beer Sponsor.
