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Beijing Marathon Draws Record Sponsorship
October 19, 2009
The 29th Beijing International Marathon has been named the most lucrative in the event’s history, reaping record-breaking sponsorships from big-name brands.
National Games Returns Funds from Tobacco Sponsorship
October 19, 2009
China’s National Games are currently underway in Shandong Province after a colossal Opening Ceremony echoing that of last year’s Olympics. The National Games Organising Committee has announced the…
Coca-Cola Sponsors Youth Football Development in India
October 19, 2009
Coca-Cola has signed a deal with the Guwahati Sports Association to sponsor the Mir Iqbal Hussain Trophy U-16 football tournament in Assam. The sponsorship is part of the…
Anta Sponsors China's University Basketball Association
October 15, 2009
Leading Chinese sporting equipment and apparel company Anta has become the equipment supplier for the Chinese University Basketball Association.
CRI Sponsors Award for Friends of China
October 15, 2009
China Radio International has sponsored an award for China’s top ten international friends, recognising individuals’ outstanding contributions to China throughout history.
Badminton Champ One of Vietnam's Top Earners
October 15, 2009
Sponsorship from Becamex Corp. has pushed Vietnam's number one badminton player into the nation's top ten athletes in terms of earnings.
McDonalds Sponsors Thai Football Association
October 15, 2009
American fast food chain McDonalds has signed on as sponsor of the Football Association of Thailand in a deal reported to be worth Bt90 billion.
AirAsia Sponsors ASEAN Basketball League
October 15, 2009
AirAsia has become the official airline partner of the ASEAN Basketball League and will provide free in-season flights for players and staff.
Honda Draws Rock Acts to Saigon
October 13, 2009
A Vietnamese rock concert has drawn 23 bands from around the country with the help of sponsor Honda Vietnam. Representatives of event organiser, the Saigon Rock Club said…
Timex Sponsors Philippines Run
October 13, 2009
Watchmaker Timex will host the first ever Timex Run in the Philippines, incorporating 3, 5, 10 and 21k events on 15 November in Taguig. To be organised in…
