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IPL Increases Uniforms Size to Accommodate Sponsors
April 7, 2010
IPL Commissioner Lalit Modi plans to increase the size of cricketers’uniforms by 150 per cent in order to accommodate more logos from sponsors.
IPL Appoints Merchandise Partner
April 1, 2010
The IPL has signed an exclusive merchandising agreement with marketing and distribution company Yog Sports.
Yamaha Sponsors National Junior Football Championship
April 1, 2010
Yamaha has become the main sponsor of Vietnam’s National Junior Football Championships from 2010-2012.
Sponsorship takes bigger portion of US marketing budgets
March 31, 2010
The proportion of marketing budgets spent on sponsorship in the US has hit an all-time high, with sponsorship now accounting for, on average, 25.4% of overall marketing and…
Maxis to Sponsor Lotus F1 Team
March 31, 2010
Malaysian telecommunications company Maxis has become a sponsor of the Lotus F1 team.
U.S. Network Picks Up OneAsia Tour
March 31, 2010
World Sport Group has announced a three-year deal for OneAsia golf tournaments to be broadcast throughout the United States.
Regulator Sets Stricter Guidelines for CSR
March 30, 2010
South Korea’s Financial Services Commission will rule on banks’ ability to count sports and entertainment sponsorship as CSR.
Mitsubishi Motors Promotes Earth Hour in Malaysia
March 29, 2010
Mitsubishi Motors has undertaken a campaign to promote the key messages of Earth Hour to Malaysian consumers.
GSPC Sponsors Programme to Save Trees
March 29, 2010
Gujarat State Petroleum Corporation is set to sponsor a programme to save thousands of trees from felling due to road works.
Commonwealth Games Targets Rs 3 Billion in Broadcast Revenue
March 26, 2010
Organisers of this year’s Commonwealth Games in Delhi are on track to earning Rs three billion in television rights.
