Deals

Indian Steel Authority Sponsors FIH World Cup

November 24, 2009

The Steel Authority of India has signed a deal with the International Hockey Federation and Hockey India to become a sponsor of next yearâ€™s FIH World Cup.

Sponsors Steer Clear of Indian National Team

November 24, 2009

The Board of Control for Cricket in India has reached the deadline it set for the submission of sponsorship tenders without receiving a single proposal from interested firms.

OneAsia appoint World Sport Group as marketing partner

November 20, 2009

World Sport Group (WSG) has been appointed the global marketing and media partner for OneAsia, Asia Pacificâ€™s alternative to the U.S. PGA and European golf Tours.

Tyrepac expand DRIFT sponsorship into Malaysia

November 19, 2009

Online tyre retailer, Tyrepac, has become a major sponsor of the Goodyear Formula DRIFT Malaysia 2009.

Deutsche Bank sponsors ART HK

November 19, 2009

Deutsche Bank has become the major sponsor of Hong Kong largest annual international art fair, ART HK.

Atletico Madrid for strategic alliance with Shanghai Shenhua

November 18, 2009

Continuing the push by European football clubs into Asia, Atletico Madrid has formed a strategic alliance with the Shanghai Shenhua Football Club which it hopes will establish the…

Private Capital sponsors Hong Kong cricket tournament

November 18, 2009

Investment advisory firm, Private Capital Ltd, has become the major sponsor of the Hong Kong Cricket Festival.

PSA Group become Singapore 2010 Youth Olympic Games sponsor

November 18, 2009

Marine services company, PSA Marine, has become a sponsor of the Singapore 2010 Youth Olympic Games.

More research needed on sport and alcohol: Sponsorship Australasia

November 17, 2009

Sponsorship Australasia (SA) has urged governments not to make knee-jerk decisions to ban sport sponsorship, and says far more research is needed into whether a causal relationship exists…