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Lexus Partners Esquire In Inspiring Short Film
November 3, 2019
Luxury carmaker Lexus has chosen a musical nostalgia, family tension storyline in a new short film—the…
Insurer AIA Partners With Football Social Network Dugout To Boost Spurs Activation Across Asia
November 3, 2019
The pan-Asian life insurance group plans to tap into Dugout’s expertise to increase the reach and…
Puma Turns Heads With Latest Branded Content Campaign
October 26, 2019
Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.
Battery Brand Invests In SEA Games To Raise Brand Awareness
October 25, 2019
Vietnamese battery brand Pinaco is backing the upcoming 30th SEA Games in the Philippines in order to raise awareness across the region.
Korean Battery Surprises With Barcelona Deal To Up Sales In SEA
October 15, 2019
South Korean automobile and industrial batteries manufacturer Sebang has become a regional partner of FC Barcelona in a deal reportedly worth US$2m.
FedEx Partners BBC In Latest Branded Content Deal
October 8, 2019
FedEx Express has secured a deal to partner BBC Global news in a branded content deal, including key Asian markets.
Oppo Lands First Esports Deal With Riot Games’ League of Legends (LoL)
October 8, 2019
Chinese smartphone giant Oppo has jumped on the esports wave, landing a multi-year deal with Riot Games.
Now The League of Legends (LoL) Attracts Non-Endemic Luxury Maison
October 1, 2019
Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.
STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message
October 1, 2019
Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals
October 1, 2019
AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…
SIA Continues Backing Singapore F1; Investment Unlikely Elsewhere in Asia
September 21, 2019
Singapore Airlines (SIA) has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another two years until 2021 but it's a rare deal in Asia…
Fila Secures Deal With China Tennis Open On Back Of 3x Growth
September 21, 2019
Fila has become the official sportswear brand for the China Tennis Open, after securing a three-year sponsorship deal.
China’s Evergrande Reportedly Keen On Inter Milan Shirt Sponsorship
September 21, 2019
Chinese conglomerate Evergrande could become the primary shirt sponsor of Serie A’s Inter Milan in 2021, according to Gazzetta dello Sport.
Lazada Sticks With Local Influencers For 9.9 Campaign
September 11, 2019
E-commerce platform Lazada has partnered with Singaporean beatboxer Dharni Ng as it continues to focus on hyperlocal marketing campaigns and brand activations.
B2B Malaysian Firm Lands First Deal With International Female Cycling Event
September 8, 2019
Malaysian-based Arya Premier - which specialises in events and strategic partnerships - has become the title sponsor of the inaugural Le Tour de Femina 2019 (LTdF).
Wanda Group Builds A Long-Term Partnership With FIBA
September 3, 2019
Buoyed by basketball fever in China, Wanda Group has recently extended its partnership with The International Basketball Federation (FIBA) until 2031.
Lego and CNN’s Great Big Story Inspire With Female Youth Centric Branded Content Campaign
September 1, 2019
CNN’s Great Big Story, and the Lego Group have collaborated on Play Her Way, a short-form, branded content series across Asia-Pacific.
Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football
August 23, 2019
Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.
German Luggage Brand Rimowa Takes The Familiar Mini-Movies Route In China
August 23, 2019
Chinese concert pianist Yuja Wang is the latest celebrity to team up with German luggage brand Rimowa in a short film celebrating its 120th anniversary.
Volkswagen "Believes in the Power of Good Content"
August 17, 2019
Global auto brand Volkswagen is still a challenger in Asia, and its latest content play in India is a reflection of how its spending cleverly in the channel…
Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia
August 17, 2019
Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.
Shopee Sustains Sponsorship Shopping Spree With Ronaldo
August 15, 2019
E-commerce platform Shopee, which is available across Southeast Asia and Taiwan, has signed Cristiano Ronaldo as a celebrity endorser.
Asian Bookie Yabo Sport Joins Manchester United’s Global Portfolio
August 15, 2019
Manchester United have added Asian betting brand Yabo Sport to their portfolio of global commercial partners earlier this month.
Puma Seals Its Asian Basketball Deal; Follows Global Strategy
August 13, 2019
Puma has scored its first basketball sponsorship deal in Asia, after signing Chinese basketballer Zhao Jiwei on an endorsement deal reportedly worth US$500k.
Casino Firm Melco Expands Manchester City’s Commercial Footprint In Japan
August 3, 2019
Melco Resorts & Entertainment has become an official partner of reigning Premier League champions Manchester City in Japan.
Caltex Continues Branded Content Love Affair With Nat Geo
July 28, 2019
Chevron, parent company of Caltex, has partnered with FOX Network’s National Geographic and Guinness World Records to launch a Southeast Asian centric campaign.
EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal
July 26, 2019
India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.
Japan’s 2nd Largest Carmaker Nissan Extends City Football Group Deal
July 25, 2019
City Football Group (CFG), the owners of reigning Premier League champions Manchester City, has extended its global partnership deal with Nissan.
Budweiser Deepens Global Football Sponsorship Portfolio; Activates In China and India
July 24, 2019
American beer brand Budweiser is deepening its involvement in football sponsorship, entering two-year global deals with England’s Premier League and Spain’s La Liga respectively.
Tokyo 2020 Partner Pasona Inks One-Year Gymnastics Deal
July 23, 2019
Japanese employment and staffing solutions company Pasona Group has signed a one-year sponsorship deal with the International Gymnastics Federation (FIG).
