Deals

Organisers Pursue Target of 13 Billion for Delhi Games

November 30, 2009

Organisers of the 2010 Commonwealth Games in Delhi are in the final stages of negotiations in their bid to secure over 13 billion rupees in sponsorship.

Bird's Nest Seeks Sponsors for Beijing Ski Park

November 30, 2009

China's National Stadium Co. Ltd. has announced it is in talks with potential sponsors for a planned snow festival to be held at the Bird's Nest in Beijing.

Kia Extends Sponsorship of X Games Asia

November 27, 2009

Kia Motors has extended its commitment to the Kia X Games Asia, agreeing to continue its title sponsorship until 2012.

Toshiba Joins NBA in the Philippines

November 27, 2009

Electronics manufacturer Toshiba has signed a marketing partnership deal with the NBA to conduct joint promotions in the Philippines.

Emirates Takes Title Sponsorship of Arabian Cricket Challenge

November 26, 2009

Emirates Airline has become the title sponsor of the Arabian Cricket Challenge, set to be held next year in the UAE.

ICBC Becomes Asian Games Official Bank

November 26, 2009

The Industrial and Commercial Bank of China has signed a deal with the Guangzhou Asian Games Organising Committee to become the Games’ Official Banking Cooperative Partner.

AFC Signs Billion Dollar Deal with World Sport Group

November 25, 2009

The Asian Football Confederation has announced the renewal of its exclusive partnership with World Sport Group. The new deal is expected to bring over US$1 billion in revenue…

Sponsors Contribute Rich Prize for Badminton Championship

November 25, 2009

Sri Lanka’s Sinhalese Sports Club has thus far drawn four national sponsors for its Annual Badminton Championships, set to run from 6 to 13 December.

Toshiba to leverage ties with the NBA in the Philippines

November 24, 2009

Consumer electronics company, Toshiba has become a marketing partner of the National Basketball Association (NBA) and will partner NBA events held in the Philippines.

Bangladesh industrial group sponsors football championships

November 24, 2009

Leading Bangladesh industrial group, Beximco, has become the presenting sponsor of the 2009 Bangabandhu South Asian Football Federation SAFF Championship.