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Mercedes-Benz Names Shanghai Arena
December 8, 2009
Mercedes-Benz has signed a ten-year deal to sponsor a US$280 million stadium, set to be completed for the next year’s Shanghai World Expo.
Idea Cellular Leaves Mumbai Indians for Delhi Daredevils
December 7, 2009
IPL team Mumbai Indians has lost its most lucrative sponsor, with Indian telco Idea Cellular pulling the plug on its sponsorship two years before the end of its…
Deloitte Joins USA Pavilion for Shanghai World Expo
December 7, 2009
Deloitte China has joined the USA Pavilion at next year’s Shanghai World Expo, agreeing to become the Pavilion’s official accounting and tax advisor.
National Development Bank Sponsors Mercantile Tennis
December 3, 2009
Sri Lanka’s National Development Bank has become a sponsor of this month’s Mercantile Tennis Tournament, scheduled to be held 5-18 December at the Sri Lanka Tennis Association in…
BCCI Renews Sahara Sponsorship
December 3, 2009
Unable to find a new sponsor for the Indian Cricket Team, the Board of Control for Cricket in India has extended its contract with Sahara for another six…
Sponsorship now a dirty word says European Sponsorship Association
December 2, 2009
There was a strong call by delegates at the European Sponsorship Association meeting in London last week to introduce a new name for “sponsorship†to more accurately reflect…
No Sponsorship for Indian Chess Championship
December 2, 2009
India’s premier chess tournament is set to get underway without a sponsor, as organisers still search frantically for support.
UPS Renews Sponsorship of CBA
December 2, 2009
UPS has renewed its agreement with the China Basketball Association, continuing its sponsorship for another four years.
Free Makeup from L'Oreal at Shanghai World Expo
December 1, 2009
L'Oreal China plans to provide free cosmetics at next year's Shanghai World Expo, after signing an agreement with the Expo's French Pavilion.
FIH Aims to Cash-in with Long-term Plans for India
December 1, 2009
The International Hockey Federation is preparing to consider a six-year plan aiming to capitalise on hockey’s popularity in India.
