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KIA to increase exposure in US through women's golf
July 21, 2010
The Ladies Professional Golf Association (LPGA) has continued its turnaround after a tough 2009, adding South Korean automaker, KIA Motors to its stable of sponsors. KIA becomes the…
Gambling deal to be dropped on religious grounds
July 21, 2010
William Hill is in danger of losing its shirt sponsorship of Spanish La Liga side Malaga FC based on religious concerns of the clubs new owner.
FIFA World Cup website scores "own goal" in Asia
July 20, 2010
The FIFA World Cup website missed Asian markets according to research by media rating group Nielsen Company. Nielsen said the FIFA World Cup website was most popular in…
Volvo renews sponsor of India International Regatta
July 20, 2010
Volvo Group in India brands, Volvo Buses and Volvo Penta have extended their partnership with the Yachting Association of India by continuing as the title sponsor of the…
Loyal sponsors rewarded in World Cup survey: Engage Research
July 16, 2010
Brands that have developed long-term relationships with football received a strong boost in consumer sentiment around the World Cup, regardless of whether they had official sponsorship status with…
Dhoni signs new management deal
July 16, 2010
Indian cricket captain Mahendra Singh Dhoni has signed with sports and management firms Rhiti Sports Management and Mindscapes One in a three-year deal worth approximately Rs 200 crore.…
MasterCard partners Zain Saudi League
July 16, 2010
MasterCard Worldwide has signed on with the Zain Saudi League to become the official card of the competition. The three-year sponsorship deal sees MasterCard gain naming and exclusivity…
Murugappa Sponsors All-India Hockey Tournament
July 16, 2010
Murugappa Group has once again taken title sponsorship of an all-India hockey tournament currently underway in Chennai. Now in its 86th edition, the tournament will this year be…
Samsung continue backing of Korean Speed Skating
July 15, 2010
Samsung Group has signed a four year, KRW2.1 billion deal with three Korean speed skaters in an effort to prepare them for the 2014 Winter Olympics in Russia.
Nestle to sponsor Vietnam Swans Australian Football Squad
July 15, 2010
Nestle owned, La Vie Water has become the Official National Supplier of Water for the Vietnam Swans. The deal covers both events and training sessions in Hanoi and…
