Deals

Atletico Madrid for strategic alliance with Shanghai Shenhua

November 18, 2009

Continuing the push by European football clubs into Asia, Atletico Madrid has formed a strategic alliance with the Shanghai Shenhua Football Club which it hopes will establish the…

Private Capital sponsors Hong Kong cricket tournament

November 18, 2009

Investment advisory firm, Private Capital Ltd, has become the major sponsor of the Hong Kong Cricket Festival.

PSA Group become Singapore 2010 Youth Olympic Games sponsor

November 18, 2009

Marine services company, PSA Marine, has become a sponsor of the Singapore 2010 Youth Olympic Games.

More research needed on sport and alcohol: Sponsorship Australasia

November 17, 2009

Sponsorship Australasia (SA) has urged governments not to make knee-jerk decisions to ban sport sponsorship, and says far more research is needed into whether a causal relationship exists…

NETS NBA Club sign new deals and renews Chinese sponsors

November 17, 2009

The Agricultural Bank of China and China-based dairy company, Yili, have become corporate partners of the New Jersey NETS NBA team.

Jaypee Cement Sponsors India-Sri Lanka Series

November 16, 2009

Jaypee Cement has become the title sponsor of the upcoming India-Sri Lanka series, which is to be known as The Jaypee Cup.

Singapore Slingers Snare New Sponsors

November 16, 2009

Singapore Slingers management has announced the signing of two additional sponsors for their fight to take the ASEAN league.

Malaccan Government Seeks Sponsors for Shah Rukh Khan Concert

November 13, 2009

The Malaysian state of Malacca has confirmed it is seeking private sponsorship for the organisation of a concert by Bollywood legend Shah Rukh Khan.

Chamber of Commerce Supports Hong Kong Police

November 13, 2009

The Hong Kong General Chamber of Commerce has been the major sponsor of an initiative to reward Hong Kongâ€™s citizens for their efforts to fight crime.