May 3, 2010
Singapore based sports marketing agency, iris Singapore, has released details of a new marketing campaign for Tiger Beer involving football legend Wayne Rooney and refereeing icon Pierluigi Collina.
April 29, 2010
The Assamese city of Guwahati will play host to the NECCON Invitational Inter-Club Tennis Championships, set to be held at the India Club.
April 28, 2010
Cause-related sponsorships and entertainment tours are the fastest growing sponsorship categories, according to US sponsorship researcher IEG.
April 28, 2010
China's premier alcohol brand Moutai has become a high level sponsor of the Shanghai World Expo.
April 28, 2010
Indian tax authorities are investigating three of the IPL’s top sponsors over failure to pay taxes for the league’s first season.
April 28, 2010
Rights holders are continuing to tailor their properties to deliver better ROI to sponsors, according to the latest global industry research by Sponsorium International. Sponsorium analyses sponsorship proposals…
April 27, 2010
The Steel Authority of India’s Rourkela Steel Plant will sponsor two local weightlifters’ participation in the Asian Power Lifting Championship.
April 26, 2010
Caltex has told the Sri Lanka Rugby Football Union that more fans must attend rugby matches for the tournament to remain an attractive sponsorship property.
April 26, 2010
The IPL’s Pune franchise has been named the Sahara Pune Warriors in preparation for its debut in 2011.
April 24, 2010
Omnicom Media Group Asia-Pacific has appointed Ben Heyhoe Flint to head up its new branded entertainment and sponsorship businesses, Fuse.