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Sponsorship now a dirty word says European Sponsorship Association
December 2, 2009
There was a strong call by delegates at the European Sponsorship Association meeting in London last week to introduce a new name for “sponsorship†to more accurately reflect…
No Sponsorship for Indian Chess Championship
December 2, 2009
India’s premier chess tournament is set to get underway without a sponsor, as organisers still search frantically for support.
UPS Renews Sponsorship of CBA
December 2, 2009
UPS has renewed its agreement with the China Basketball Association, continuing its sponsorship for another four years.
Free Makeup from L'Oreal at Shanghai World Expo
December 1, 2009
L'Oreal China plans to provide free cosmetics at next year's Shanghai World Expo, after signing an agreement with the Expo's French Pavilion.
FIH Aims to Cash-in with Long-term Plans for India
December 1, 2009
The International Hockey Federation is preparing to consider a six-year plan aiming to capitalise on hockey’s popularity in India.
Organisers Pursue Target of 13 Billion for Delhi Games
November 30, 2009
Organisers of the 2010 Commonwealth Games in Delhi are in the final stages of negotiations in their bid to secure over 13 billion rupees in sponsorship.
Bird's Nest Seeks Sponsors for Beijing Ski Park
November 30, 2009
China's National Stadium Co. Ltd. has announced it is in talks with potential sponsors for a planned snow festival to be held at the Bird's Nest in Beijing.
Kia Extends Sponsorship of X Games Asia
November 27, 2009
Kia Motors has extended its commitment to the Kia X Games Asia, agreeing to continue its title sponsorship until 2012.
Toshiba Joins NBA in the Philippines
November 27, 2009
Electronics manufacturer Toshiba has signed a marketing partnership deal with the NBA to conduct joint promotions in the Philippines.
Emirates Takes Title Sponsorship of Arabian Cricket Challenge
November 26, 2009
Emirates Airline has become the title sponsor of the Arabian Cricket Challenge, set to be held next year in the UAE.
