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BCCI Opens Bidding Process to Replace Sahara
May 26, 2010
The BCCI is inviting bids for sponsorship of India’s national teams in preparation for next month’s end to its contract with Sahara.
Xtep Sponsors IAAF Diamond League
May 25, 2010
Chinese sportswear brand Xtep has become a partner and exclusive sportswear sponsor of the International Association of Athletics Federations Diamond League Shanghai from 2010-2012.
New Deal Takes OneAsia to New Markets
May 24, 2010
A new agreement signed between OneAsia and Bloomberg Television will see OneAsia tournaments broadcast to over 150 million households across Europe, the Middle East and Africa.
Cricket and Film Help Rebuild Sri Lanka Under Micromax Sponsorship
May 24, 2010
Mobile phone handset manufacturer Micromax has taken title sponsorship of the upcoming 11th IIFA Awards, organised by the International Indian Film Academy.
CCTV Sells Online Broadcast Rights to FIFA World Cup
May 21, 2010
Competition is heating up between China’s internet broadcasters after television network CCTV’s sale of FIFA World Cup online broadcast rights to multiple websites.
Telstra Sensis Rolls Out China CSR Programme
May 21, 2010
Australian telco Telstra Sensis is building sustainability within its Chinese operations by engaging employees and the community in CSR outreach.
Panadol Renews Partnership with Sri Lanka Medical Library
May 21, 2010
GlaxoSmithKline’s Panadol brand has extended its partnership with the Sri Lanka Medical Library.
Mazda Continues Sponsorship of All-Star Games
May 20, 2010
Mazda Motor Corporation has announced it will once more sponsor the two annual all-star games organised by the Nippon Professional Baseball Association.
Samsung Sponsors India's Asian Games Team
May 19, 2010
Samsung has signed an agreement with the Indian Olympic Association to become a sponsor of the Indian team at November's Guangzhou Asian Games.
Tata Consultancy Services Partners Pro-Cycling Team
May 19, 2010
European pro-cycling team Cervélo Test Team has appointed India’s Tata Consultancy Services as Official Technology Partner.
