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Astro becomes Badminton Malaysia partner
May 6, 2010
Malaysia’s new local sports channel, Astro Arena, has become a major sponsor of the Badminton Association of Malaysia (BAM) and will co-sponsor the country’s national team.
International stars to boost rally appeal
May 5, 2010
The International Rally of Queensland is confident that the inclusion of local world rally talent, Chris Atkinson, and popular Scottish driver Alister McRae, will further boost its sponsorship…
Spice Digital Sponsors National Talent Quest
May 5, 2010
India’s longest-running talent quest will this year be sponsored by mobile company Spice Digital.
ANZ backs rugby world cup
May 4, 2010
ANZ will be the fourth worldwide partner for New Zealand's Rugby World Cup 2011, placing it alongside top tier sponsors Emirates, MasterCard and Heineken and making it the…
Soc Gen sponsors Jeev Milkha Singh
May 4, 2010
European financial services company, Societe Generale Private Banking, has finalised a two year sponsorship deal with Indian golfer, Jeev Milkha Singh.
RM1 million sponsorship for Malasian seven nations hockey
May 3, 2010
The Malaysian Hockey Federation has secured over RM1 million in sponsorship backing for this month’s Sultan Azlan Shah Cup tournament.
iris Singapore praise Tiger Beer commercial
May 3, 2010
Singapore based sports marketing agency, iris Singapore, has released details of a new marketing campaign for Tiger Beer involving football legend Wayne Rooney and refereeing icon Pierluigi Collina.
India Club Hosts Inter-Club Championship
April 29, 2010
The Assamese city of Guwahati will play host to the NECCON Invitational Inter-Club Tennis Championships, set to be held at the India Club.
Cause-related and entertainment sponsorships outpace sport in the US: IEG
April 28, 2010
Cause-related sponsorships and entertainment tours are the fastest growing sponsorship categories, according to US sponsorship researcher IEG.
Moutai Becomes Expo's Official Spirit
April 28, 2010
China's premier alcohol brand Moutai has become a high level sponsor of the Shanghai World Expo.
