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IPL T20 Matches Draw Sponsors to Indian Cinemas
March 2, 2010
High-profile sponsors are backing a plan to take this season’s IPL matches to cinemas throughout India.
Square Enix Presents NBA All-Star Game
February 12, 2010
Japanese video game producer Square Enix has announced a partnership with the NBA to present the association’s 2010 All-Star Celebrity Game.
Budweiser Becomes Official Beer of Shanghai World Expo
February 12, 2010
The organising committee of the Shanghai World Expo has announced Budweiser as the event’s Official Beer Sponsor.
AirAsia Sponsors British Grand Prix
February 12, 2010
AirAsia chief Tony Fernandez has signed an agreement with Dorna Sports to become title sponsor of this year’s British Grand Prix (MotoGP).
Motorsport sponsorship still healthy in the US
February 11, 2010
Companies will spend $US 3.37 billion sponsoring motorsport in North America according to US based sponsorship research company IEG.
Beverage Giant Sponsors National Tennis Team
February 9, 2010
High-level Asian Games sponsor Wang Lao Ji has increased its commitment to Chinese CSR, agreeing to sponsor China’s national tennis team.
Central Bank of India Joins Commonwealth Games 2010
February 9, 2010
The Central Bank of India has announced an agreement to sell 2010 Commonwealth Games tickets in branches throughout India.
Hero Honda Sponsors Hockey World Cup Broadcast
February 8, 2010
Hero Honda has become the title sponsor of the Hockey World Cup broadcast by Ten Sports.
American Beer Sponsors NFL in China
February 5, 2010
US beer brand Coors has signed a three year agreement to support the development of America’s National Football League in China.
Whirlpool Joins Kings XI for IPL3
February 5, 2010
International consumer durables brand Whirlpool has joined the Kings XI Punjab as official co-sponsor for the upcoming Indian Premier League season.
