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La Liga Deepens Digital Fan Engagement In India, Partners Local Fantasy Sports Platform
February 1, 2020
Fantasy sports platform Dream11 has become the official Indian fantasy game partner of La Liga, Spain’s…
ASEAN Bank Elevates Itself Alongside Biggest Brands With CNY Branded Content
January 24, 2020
To usher in the Year of the Rat, Hong Leong Bank (HLB) has released a short…
Korea Football Association’s Annual Sponsorship Revenue Grows By 15%
January 24, 2020
The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…
Qatar Sports Investments Eyes Sponsorship Deal With Beckham
January 23, 2020
Qatar Sports Investments is poised to sponsor the newest MLS club Inter Miami and its owner…
Nike Signals Huge Esports Intent In Asia
January 18, 2020
Nike has signed an exclusive apparel partnership with South Korean based global esports organisation, T1 Entertainment…
Insurer AXA Plucks Rivals Branded Content Copybook
January 17, 2020
AXA Insurance Singapore has collaborated with online video platform Viddsee to launch a risky short film.…
Nike Cements Top Spot In Global Track and Field Sponsorship Race; Continues Backing Team China
January 17, 2020
American sportswear giant Nike and the Chinese Athletics Association (CAA) have agreed a long-term partnership extension…
Filipino F&B Brand Boosts Nation’s Women's Basketball Scene
January 10, 2020
Filipino businessman Ronald Mascarinas, owner of popular chicken rotisserie Chooks-to-Go, is set to back a new…
Major Brands Beef Up ONE Championship’s Sponsorship Portfolio
January 9, 2020
Asia’s largest global sporting property ONE Championship has secured strategic partnerships with a raft of global…
Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal
January 9, 2020
Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…
AIA Expands SEA Football Sponsorship; Backs Top Tier Myanmar League
December 20, 2019
AIA Myanmar Insurance Company and local joint venture partner AYA Financial Group are set to back…
Snickers Is Latest International Brand To Hop Onto Beijing 2022 Hype
December 20, 2019
Mars Wrigley-owned chocolate bar brand Snickers has sealed a deal with the 2022 Beijing Winter Olympics…
King Power Gives Back To Thai Football With Latest Infrastructure Deal
December 19, 2019
The Football Association of Thailand (FAT) and Thai travel retailer King Power, owner of Leicester City,…
La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal
December 13, 2019
The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…
Challenger Insurer Signs Crazy Rich Star
December 13, 2019
Singaporean fintech insurer Singlife has hired Malaysian born Hollywood star Henry Golding as its celebrity endorser…
State-Owned Insurance Giant PICC Backs Beijing 2022
December 13, 2019
The People’s Insurance Company (Group) of China (PICC Group) became the tenth first-tier Official Partner of…
Oppo Continues Backing World Cricket With ICC Deal
December 7, 2019
Chinese smartphone giant Oppo has extended its global partnership deal with The International Cricket Council (ICC),…
Feature: Airbnb Breaks New Ground As Official Sponsor of the Olympic Games
December 3, 2019
Airbnb has broken new ground in the Sponsorship marketplace by becoming an official sponsor of the…
Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims
November 29, 2019
Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…
City Football Group Expands APAC Footprint; Acquires Mumbai City FC
November 29, 2019
City Football Group (CFG) has added an eighth club to its burgeoning global football portfolio. The…
China’s Linglong Tyre Renews Juventus FC Deal Continuing Sports Skew
November 22, 2019
Serie A giant Juventus has announced a three-year extension of their partnership with Linglong Tire. The…
Local Carmaker Vinfast Banks On Vietnam’s F1 Debut To Boost Brand Image
November 20, 2019
Last month, Vietnam’s two-year-old automobile start-up Vinfast became the youngest brand to title sponsor an F1…
Thai Bank Switches From Pure Creativity to Pop Culture
November 20, 2019
Thailand’s Kasikorn Bank (KBank) has launched a new campaign conceptualised by creative partners GreyNJ United Bangkok,…
Japanese Arm of Boston Consulting Group Backs Tokyo 2020
November 17, 2019
Boston Consulting Group K.K (BCG Japan) has been announced as a Tokyo 2020 official supporter, taking…
Film Company, United Media Asia, Partners Indonesian Media Behemoth
November 17, 2019
Film financier, producer and distributor United Media Asia—headed by Michy Gustavia, Go-Jek’s former SVP of Acquisitions…
Qatar Airways Boosts Philippines Football With US$2m Deal
November 10, 2019
Qatar Airways has recently boosted club football in the Philippines, securing a three-year sponsorship deal with…
Korean Air Secures K-Pop Endorsement To Diversify Portfolio
November 9, 2019
Korean Air has secured a high-profile endorsement with K-pop supergroup SuperM, recently unveiling a livery of…
Chinese Dairy Giant Yili Nets Basketball Deal; Overtakes Rival Mengniu
November 9, 2019
Chinese dairy giant Inner Mongolia Yili Industrial Group (Yili) has negotiated a deal to partner the…
Vietjet Experiments With Esports; Snags Team Flash Deal
November 9, 2019
Vietnamese budget carrier Vietjet has secured a deal with Southeast Asian esports organisation Team Flash that will see…
Logistics Giant DHL Continues To Back Indian Super League (ISL)
November 3, 2019
DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…
