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Just Marketing International keen on Asian motorsport
April 14, 2010
Motorsport marketing specialists, Just Marketing International (JMI) is to set up its first Asian office in Singapore.
Walt Disney Chine to sponsor US pavilion at World Expo
April 13, 2010
The Walt Disney Company in China has become a major sponsor of the United State’s pavilion at the 2010 Shanghai World Expo.
Proton Protests New Branding of National Team Uniforms
April 12, 2010
Long-term Malaysian badminton sponsor Proton is demanding its brand be returned to former prominence after being relegated to make way for new sponsor ING.
State-wide Bans Cause Headache for Royals
April 12, 2010
The Rajasthan Royals IPL franchise is facing sponsorship hurdles after the Rajasthan High Court banned alcohol, music and fireworks after 10pm.
Haier Sponsors US Pavilion at Shanghai World Expo
April 9, 2010
Chinese whitegoods manufacturer Haier has successfully made inroads into the US market and now returns to China as sponsor of the Shanghai Expo’s US Pavilion.
CEAT Sponsors Sri Lankan Motorsport
April 9, 2010
The Sri Lanka Association of Racing Drivers and Riders has appointed tyre manufacturer CEAT as Main Sponsor of its 2010 Championship.
Tan Binh Sponsors National Tennis Championships
April 8, 2010
Tan Binh Import-Export Corporation Tanimex is the sponsor of Vietnam’s National Men’s Tennis Championships, known as the Tanimex Cup.
ESPN Sets Rs 1.6 Billion Target for T20 World Cup
April 7, 2010
After securing broadcast rights to the Twenty20 World Cup, ESPN Star Sports is targeting 1.6 billion in revenue from advertising sponsorships.
IPL Increases Uniforms Size to Accommodate Sponsors
April 7, 2010
IPL Commissioner Lalit Modi plans to increase the size of cricketers’uniforms by 150 per cent in order to accommodate more logos from sponsors.
IPL Appoints Merchandise Partner
April 1, 2010
The IPL has signed an exclusive merchandising agreement with marketing and distribution company Yog Sports.
