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Business and Golf Come Together Under Dell Sponsorship
August 26, 2010
Dell India has become the Diamond Sponsor of the first ever Indian Business Leaders Summit and Golf Tournament. Up to 150 of India’s business elite are expected to…
Citroen Sponsors China's Badminton Team
August 26, 2010
The Dongfeng Motor Corporation's joint venture with PSA Peugeot Citroen has signed a three-year sponsorship deal with China's national badminton team. Signed with the aim of promoting Citroen's…
US$600 million spent on tennis sponsorship
August 25, 2010
Companies will spend US$600 million globally on sponsorship of amateur and professional tennis tournaments in 2010 according to sponsorship research company IEG. The figure is 3.2% up on…
LG Electronics pull out of Fulham
August 25, 2010
Korean electronic consumer good manufacturer, LG Electronics, has decided not to renew its sponsorship of English Premier League side Fulham after its three-year, $14 million shirt sponsorship finished…
UBS to launch global F1 deal in Singapore
August 25, 2010
Global financial services firm UBS has become a Global Partner of the Formula 1. The partnership will be formally launched at the Formula 1 Singtel Singapore Grand Prix,…
Airtel Approaches Cricket Monopoly
August 23, 2010
Bharti Airtel has won sponsorship rights to all Indian international cricket matches for the next three years after outbiddig Idea Cellular, Micromax and Karbonn Mobile. Last week, ASN…
CITIC Group Promotes Table Tennis in Angola
August 23, 2010
The CITIC Group has taken Chinese table tennis stars to Angola as part of its sports sponsorship and CSR programme. Eight-time table tennis world Champion Guo Yuehua and…
Four vying for top BCCI sponsorship
August 20, 2010
In a follow up to a story earlier this week, the Board of Control for Cricket in India (BCCI) have confirmed that four bidders will compete for the…
Chang announces ESPN Star Sports deal
August 20, 2010
Thai beer brand Chang beer and Asia's leading sports broadcaster ESPN Star Sports have announced a partnership for the next three years. The partnership sees Chang enter a…
Tenaga Nasional Renews National Hockey Sponsorship
August 18, 2010
Malaysian energy provider Tenaga Nasional has renewed its sponsorship of the Malaysia Hockey League for the fifth consecutive season. The company has committed Rm 1.5 million as main…
