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Mitsubishi Motors Promotes Earth Hour in Malaysia
March 29, 2010
Mitsubishi Motors has undertaken a campaign to promote the key messages of Earth Hour to Malaysian consumers.
GSPC Sponsors Programme to Save Trees
March 29, 2010
Gujarat State Petroleum Corporation is set to sponsor a programme to save thousands of trees from felling due to road works.
Commonwealth Games Targets Rs 3 Billion in Broadcast Revenue
March 26, 2010
Organisers of this year’s Commonwealth Games in Delhi are on track to earning Rs three billion in television rights.
IPL Predicts Exponential Revenue Rise
March 26, 2010
IPL officials estimate an almost one hundred per cent increase in revenue year-on-year and anticipate even greater returns in years to come. IPL commissioner Lalit Modi told the…
IPL to Bring Increased Revenue to Broadcasters
March 26, 2010
The IPL is expected to bring increased advertising and sponsorship revenue to India’s radio industry, with broadcasters expecting a 20-30 per cent increase during the 2010 season.
Sponsorship Uncertain for Indian Cricketers
March 26, 2010
The Sahara group will reconsider its sponsorship of the Indian cricket team after purchasing the Pune IPL franchise for Rs 17 billion.
HDFC Ads to Feature Rajasthan Royals
March 23, 2010
HDFC Standard Life will use its sponsorship of the IPL’s Rajasthan Royals to conduct a promotional campaign aimed at increasing brand awareness.
Burmese New Year in Search of Sponsorship
March 23, 2010
A ban on alcohol advertising by Myanmar’s ruling government will negatively impact the nation’s water festival next month.
CIMB Renews Sponsorship of World Number One
March 19, 2010
South East Asian Banking group CIMB has extended its sponsorship of world squash number one Nicol David.
Increased Interest in New IPL Teams
March 19, 2010
After a dismal first attempt earlier this month, the tendering process for two new IPL franchises is set to draw increased interest from sponsors.
