Deals

Hero Honda has taken title sponsorship of the Women's Professional Golf Tour of India. The fifth edition of the WPGT is set to hold a record ten events…

Hero Honda will become the new Title Sponsor for the Fifth season of the Women's Professional Golf Tour of India. The fifth season of the Tour will see…

The increasing interest in the English Premier League in Asia has seen gaming company 188BET add Everton to its roster of sponsorships. 188BET will become the official betting…

Thai based company, Chang Beer is looking to extend its sponsorship with English Premier League side Everton. The current three-year, £8 million deal is set to conclude at…

Woman’s boxer M.C. Mary Kom, tipped as India’s best medal hope for the 2012 London Olympics, has picked up two sponsorship deals. Sports management company Infinity Optimal Solutions…

Vedanta Aluminium Ltd is sponsoring twenty kick-boxers in India’s National Kick-Boxing Championship. Currently underway in Kolkata, the National Kick-Boxing Championship sees male and female state representatives from around…

Prepaid mobile service provider Uninor is the top sponsor of the Mirchi Music Awards broadcast across all Indian channels. Organised by India’s Radio Mirchi, the Mirchi Music Awards…

Purported social media experts could learn plenty from an unofficial Streets Facebook page that was so effective the ice cream company gave it its full backing, says digital…

World Cup sponsors Budweiser, African telecommunications company MTN (Mobile Telephone Network) and Brazilian food company Seara received negligible benefit in awareness from their sponsorships according to new research…

With South Korea due to host its first Formula One Grand Prix in October, South Korean based company LG Electronics has increased its association with Formula One by…