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CEAT Sponsors Sri Lankan Motorsport
April 9, 2010
The Sri Lanka Association of Racing Drivers and Riders has appointed tyre manufacturer CEAT as Main Sponsor of its 2010 Championship.
Tan Binh Sponsors National Tennis Championships
April 8, 2010
Tan Binh Import-Export Corporation Tanimex is the sponsor of Vietnam’s National Men’s Tennis Championships, known as the Tanimex Cup.
ESPN Sets Rs 1.6 Billion Target for T20 World Cup
April 7, 2010
After securing broadcast rights to the Twenty20 World Cup, ESPN Star Sports is targeting 1.6 billion in revenue from advertising sponsorships.
IPL Increases Uniforms Size to Accommodate Sponsors
April 7, 2010
IPL Commissioner Lalit Modi plans to increase the size of cricketers’uniforms by 150 per cent in order to accommodate more logos from sponsors.
IPL Appoints Merchandise Partner
April 1, 2010
The IPL has signed an exclusive merchandising agreement with marketing and distribution company Yog Sports.
Yamaha Sponsors National Junior Football Championship
April 1, 2010
Yamaha has become the main sponsor of Vietnam’s National Junior Football Championships from 2010-2012.
Sponsorship takes bigger portion of US marketing budgets
March 31, 2010
The proportion of marketing budgets spent on sponsorship in the US has hit an all-time high, with sponsorship now accounting for, on average, 25.4% of overall marketing and…
Maxis to Sponsor Lotus F1 Team
March 31, 2010
Malaysian telecommunications company Maxis has become a sponsor of the Lotus F1 team.
U.S. Network Picks Up OneAsia Tour
March 31, 2010
World Sport Group has announced a three-year deal for OneAsia golf tournaments to be broadcast throughout the United States.
Regulator Sets Stricter Guidelines for CSR
March 30, 2010
South Korea’s Financial Services Commission will rule on banks’ ability to count sports and entertainment sponsorship as CSR.
