Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
100PLUS to sponsor major Malaysian field hockey tournament
July 29, 2010
Fraser & Neave Beverages (F&N) owned energy drink brand, 100PLUS, has become a partner of the Malaysian Hockey Federation and will sponsor its major tournament the Razak Cup…
Blackberry becomes official partner of the Asian Tour
July 28, 2010
Maker of Blackberry smartphones, Research in Motion, has become the Official Mobile Partner of the Asian Tour. As part of the Research In Motion will launch of an…
ASICS to leverage its New Zealand deal globally
July 28, 2010
Japanese sportswear company, ASICS, hopes to generate further global exposure and recognition of its brand through its new sponsorship with Athletics New Zealand. The sponsorship sees ASICS become…
Punj Lloyd Sponsors Emerging Squash Star
July 27, 2010
Oil and gas engineering conglomerate Punj Lloyd has taken sponsorship of Dipika Pallikal, touted to be the next generation of Indian squash champion. The young player recently completed…
Court Orders Rebranding of Top Couture Event
July 27, 2010
The Fashion Design Council of India has been forced to remove the title sponsor’s name and branding from its inaugural Delhi Couture Week. Organised to showcase India’s mounting…
LingLong Tyres sponsors Australian AFC hopefuls
July 23, 2010
Chinese tyre company Linglong Tyres has signed on with the Brisbane Roar, becoming the A-League team's front-of-shorts sponsor for the 2010/11 season. The one-year deal will include a…
FIFA priase Japan World Cup bid
July 23, 2010
Japans bid for the 2022 World Cup is off to a good start with FIFA praising the country's bid after completing an inspection. The FIFA inspection team commended…
KOVA Sponsors SEA U19 Football Championships
July 23, 2010
KOVA Paint Co. has signed an agreement to sponsor this year’s South East Asian U19 Football Championship for a second year. Teams from Vietnam, Thailand, South Korea and…
New Team Uniforms Promote Traditional Fibre
July 23, 2010
In a bid to revive the popularity of jute textiles, the Jute Manufacturers Development Council will sponsor the East Bengal Football Club’s Junior team. Long used for the…
Nippon Oil & Gas sponsors Sarawak Regatta
July 22, 2010
The Sarawak Regatta has received a boost with JX Nippon Oil & Gas Exploration Corporation (Nippon Oil) signing on as a sponsor in a deal worth RM50,000. Managing…
