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New Deal Takes OneAsia to New Markets
May 24, 2010
A new agreement signed between OneAsia and Bloomberg Television will see OneAsia tournaments broadcast to over 150 million households across Europe, the Middle East and Africa.
Cricket and Film Help Rebuild Sri Lanka Under Micromax Sponsorship
May 24, 2010
Mobile phone handset manufacturer Micromax has taken title sponsorship of the upcoming 11th IIFA Awards, organised by the International Indian Film Academy.
CCTV Sells Online Broadcast Rights to FIFA World Cup
May 21, 2010
Competition is heating up between China’s internet broadcasters after television network CCTV’s sale of FIFA World Cup online broadcast rights to multiple websites.
Telstra Sensis Rolls Out China CSR Programme
May 21, 2010
Australian telco Telstra Sensis is building sustainability within its Chinese operations by engaging employees and the community in CSR outreach.
Panadol Renews Partnership with Sri Lanka Medical Library
May 21, 2010
GlaxoSmithKline’s Panadol brand has extended its partnership with the Sri Lanka Medical Library.
Mazda Continues Sponsorship of All-Star Games
May 20, 2010
Mazda Motor Corporation has announced it will once more sponsor the two annual all-star games organised by the Nippon Professional Baseball Association.
Samsung Sponsors India's Asian Games Team
May 19, 2010
Samsung has signed an agreement with the Indian Olympic Association to become a sponsor of the Indian team at November's Guangzhou Asian Games.
Tata Consultancy Services Partners Pro-Cycling Team
May 19, 2010
European pro-cycling team Cervélo Test Team has appointed India’s Tata Consultancy Services as Official Technology Partner.
New interactive sponsorship charts available through Asia Sponsorship News
May 19, 2010
We have just launched a new tool allowing you to access sponsorship charts showing the total sponsorship spending patterns in major Asian countries as well as charts displaying…
Spice Mobiles Connects with Youth, Fights Terrorism
May 17, 2010
Indian mobile phone manufacturer Spice Mobiles has become the title sponsor of a television programme aimed at teaching India’s youth how to combat terrorism.
