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POSCO E&C Sponsors PGA Champions Tour Asia
September 1, 2010
Construction company POSCO E&C has become a sponsor of the first PGA Champions Tour to be held in Asia. One of the tournaments under the tour, to be…
Dentsu Malaysia partner with Olympic Council of Malaysia
September 1, 2010
Ad agency Dentsu Malaysia has partnered up with the Olympic Council of Malaysia (OCM) for the next three years in an attempt to boost sports marketing and sponsorship…
Li Ning seeking more NBA exposure through Turner deal
September 1, 2010
Chinese sportswear company Li Ning has signed a six year, multimillion-dollar sponsorship deal with Evan Turner, the Philadelphia 76ers rookie who was the second overall draft pick in…
Li Ning sponsors US Diving Team
August 31, 2010
Chinese athletic and footwear company Li Ning has become the official apparel sponsor of the USA Diving team through 2012. The sponsorship will provide a full outfitting package…
Airtel Sponsors MTV Africa Music Awards
August 27, 2010
Indian mobile telco Bharti Airtel will sponsor the 2010 MTV Africa Music Awards after acquiring Zain Africa’s mobile operations in 15 countries. Organised by MTV Networks Africa, the…
Business and Golf Come Together Under Dell Sponsorship
August 26, 2010
Dell India has become the Diamond Sponsor of the first ever Indian Business Leaders Summit and Golf Tournament. Up to 150 of India’s business elite are expected to…
Citroen Sponsors China's Badminton Team
August 26, 2010
The Dongfeng Motor Corporation's joint venture with PSA Peugeot Citroen has signed a three-year sponsorship deal with China's national badminton team. Signed with the aim of promoting Citroen's…
US$600 million spent on tennis sponsorship
August 25, 2010
Companies will spend US$600 million globally on sponsorship of amateur and professional tennis tournaments in 2010 according to sponsorship research company IEG. The figure is 3.2% up on…
LG Electronics pull out of Fulham
August 25, 2010
Korean electronic consumer good manufacturer, LG Electronics, has decided not to renew its sponsorship of English Premier League side Fulham after its three-year, $14 million shirt sponsorship finished…
UBS to launch global F1 deal in Singapore
August 25, 2010
Global financial services firm UBS has become a Global Partner of the Formula 1. The partnership will be formally launched at the Formula 1 Singtel Singapore Grand Prix,…
