Deals

Dhoni signs new management deal

July 16, 2010

Indian cricket captain Mahendra Singh Dhoni has signed with sports and management firms Rhiti Sports Management and Mindscapes One in a three-year deal worth approximately Rs 200 crore.…

MasterCard partners Zain Saudi League

July 16, 2010

MasterCard Worldwide has signed on with the Zain Saudi League to become the official card of the competition. The three-year sponsorship deal sees MasterCard gain naming and exclusivity…

Murugappa Sponsors All-India Hockey Tournament

July 16, 2010

Murugappa Group has once again taken title sponsorship of an all-India hockey tournament currently underway in Chennai. Now in its 86th edition, the tournament will this year be…

Samsung continue backing of Korean Speed Skating

July 15, 2010

Samsung Group has signed a four year, KRW2.1 billion deal with three Korean speed skaters in an effort to prepare them for the 2014 Winter Olympics in Russia.

Nestle to sponsor Vietnam Swans Australian Football Squad

July 15, 2010

Nestle owned, La Vie Water has become the Official National Supplier of Water for the Vietnam Swans. The deal covers both events and training sessions in Hanoi and…

AirAsia Lotus Deal Announced

July 15, 2010

Further to last weekâ€™s article, Air Asia X and Lotus as expected, officially announced a partnership during the British Formula 1 Grand Prix held at Silverstone over the…

Mahindra Satyam Partners NBA and Singapore Youth Games

July 14, 2010

After withdrawing from sponsorship of the 2014 World Cup, Mahindra Satyam will provide technology services to the Singapore Youth Olympics and the NBA. The companyâ€™s term as official…

McDonald's Japan Stands by Sumo Wrestlers

July 14, 2010

McDonald's Japan will continue providing prize money for Sumo tournaments despite widespread withdrawal of sponsorship from other firms. McDonald's plans to provide prize money for the upcoming Nagoya…

Mixed reaction to Tottenham split jersey offer

July 13, 2010

The decision by English Premier League club, Tottenham Hotspur to offer two jersey sponsorships loosely based on audience region has received a mixed reaction from leading sponsorship consultants…

UK corporate hospitality set to boom

July 13, 2010

UK-based market researcher, Global Industry Analysts (GIA) says the UK corporate hospitality market will hit $2.2 billion by 2015 following the London Olympics, and the recovery of high-end…