Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
European soccer club jersey sponsorships reach record levels
November 2, 2010
The value of shirt sponsorships in European club soccer has increased by 20% according to the 2010/11 European Jersey Report. The report is produced by German sports marketing…
Junior Table Tennis Championship to Open Without Sponsor
October 29, 2010
The International Table Tennis Federation’s Global Junior Circuit Final is set to open without a sponsor on 1 November. Known as the Global Junior Circuit Final and Cadet…
Idea Cellular Sponsors Nat Geo Indian Army Series
October 29, 2010
Idea Cellular is the sponsor of a National Geographic docu-reality television series taking viewers inside the Indian Army. National Geographic will invite Indian civilians to experience life as…
Singtel mooted to remain Singapore Grand Prix title sponsor
October 28, 2010
Formula One boss, Bernie Ecclesone has said that telco company Singtel has renewed its major sponsorship of the Singapore Formula One Grand Prix. Singtel has been the major…
South Korean sponsorships under scrutiny
October 28, 2010
Reports say that sponsorships from two South Korean companies may breach Olympic rules and are under review by the International Olympics Committee (IOC). The IOC is investigating whether…
Nonghyup backs PyeongChang Olympic bid
October 27, 2010
PyeongChang, South Korea's bid for the 2018 Winter Olympic and Paralympic Games, has received another boost with the country’s National Agricultural Cooperative Federation, Nonghyup, becoming a major sponsor.…
Sahara Offers Additional Funds to BHA
October 26, 2010
Sahara India has continued its support of the Bengal Hockey Association with a grant to assist in hockey promotion. As title sponsor of the BHA, Sahara contributes around…
IFA Attracts Sponsor for Interschool Football
October 26, 2010
The Indian Football Association has signed its first ever corporate sponsorship for interschool championship, the Bankim Cup. Held over five weeks, the tournament will run from 27 October…
Delhi Loses World Boxing Franchise
October 22, 2010
The International Boxing Association has terminated Delhi’s World Series Boxing franchise rights, instead offering the franchise to Incheon in South Korea. ASN reported last month the withdrawal Videocon’s…
Sponsors Uncertain After IPL Franchise Termination
October 22, 2010
The fate of over 20 IPL sponsors is now in question as the Board of Control for Cricket in India banishes Kings XI Punjab and the Rajasthan Royals…
