November 15, 2010
Japanese office equipment and imaging technology company, Konica Minolta, has become a major sponsor of the Chinese Basketball Association (CBA). The agreement was brokered by the CBA’s sports…
November 12, 2010
Inaccurate crowd attendance measurements can deceive sponsors into believing their deals generate more value than they actually do, according to new research from the Sheffield Hallam University in…
November 12, 2010
Indian Railways has released the majority of its Commonwealth Games sponsorship commitment, almost a month after conclusion of competition. A senior railway official has confirmed that Rs 750…
November 10, 2010
Environmental Resources Investment PLC will be the main sponsor of the upcoming ODI cricket series in Sri Lanka. The three-Test and five-match one-day international series between Sri Lanka…
November 10, 2010
An inability to secure sponsorship has forced the All India Football Federation to postpone the start of the I-League for a second time. The start of the fourteen-team…
November 8, 2010
Mercedes-Benz has taken naming rights to the Shanghai World Expo Culture Centre. The 18 thousand-seat indoor stadium has been reopened after Expo and rebranded as the Mercedes-Benz Arena.…
November 8, 2010
The Philippines Basketball Association has renewed its sponsorship deal with local company, Phoenix Petroleum. Now in its third year of sponsoring the PBA’s away games, Phoenix Petroleum has…
November 4, 2010
The International Olympic Committee (IOC) has ruled that the sponsorship of the International Skating Federation by Korean Air be postponed until after the host city vote for 2018…
November 4, 2010
BHPetrol has become the major sponsor of the Malaysian round of Formula Drift Asia. Formula Drift Asia is a three round series held in Singapore, Thailand and Malaysia.…
November 3, 2010
The Badminton Association of Malaysia (BAM) will prevent sponsors from signing individual deals with its athletes without its approval under a recently introduced regulation. The association said the…