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World Cup ROI: China's First FIFA Sponsor Announces Results
July 29, 2010
ASN announced in February that Yingli Green Energy Co. would become the World Cup's first Chinese sponsor: They've just released some startling results...
JK Tyre Sponsors Monsoon Rally
July 29, 2010
India’s JK Tyre is the major sponsor of The Monsoon Ride three-day rally in Jaipur. The time-speed-distance rally will see around one hundred participants compete in four categories,…
Singha finalises deal with Man Utd
July 29, 2010
As indicated by Asia Sponsorship News at the start of the month, Singha Beer, owned by Thailand based Boon Rawd Brewery, has become the official Beer supplier at…
100PLUS to sponsor major Malaysian field hockey tournament
July 29, 2010
Fraser & Neave Beverages (F&N) owned energy drink brand, 100PLUS, has become a partner of the Malaysian Hockey Federation and will sponsor its major tournament the Razak Cup…
Blackberry becomes official partner of the Asian Tour
July 28, 2010
Maker of Blackberry smartphones, Research in Motion, has become the Official Mobile Partner of the Asian Tour. As part of the Research In Motion will launch of an…
ASICS to leverage its New Zealand deal globally
July 28, 2010
Japanese sportswear company, ASICS, hopes to generate further global exposure and recognition of its brand through its new sponsorship with Athletics New Zealand. The sponsorship sees ASICS become…
Punj Lloyd Sponsors Emerging Squash Star
July 27, 2010
Oil and gas engineering conglomerate Punj Lloyd has taken sponsorship of Dipika Pallikal, touted to be the next generation of Indian squash champion. The young player recently completed…
Court Orders Rebranding of Top Couture Event
July 27, 2010
The Fashion Design Council of India has been forced to remove the title sponsor’s name and branding from its inaugural Delhi Couture Week. Organised to showcase India’s mounting…
LingLong Tyres sponsors Australian AFC hopefuls
July 23, 2010
Chinese tyre company Linglong Tyres has signed on with the Brisbane Roar, becoming the A-League team's front-of-shorts sponsor for the 2010/11 season. The one-year deal will include a…
FIFA priase Japan World Cup bid
July 23, 2010
Japans bid for the 2022 World Cup is off to a good start with FIFA praising the country's bid after completing an inspection. The FIFA inspection team commended…
