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Chang Beer renews Everton sponsorship
November 26, 2010
Thai based beer brand, Chang Beer has renewed its major sponsorship of English Premier League side Everton for a further three years. The former three-year, £8 million deal…
Castrol renewal Castrol Football Crazy television program deal
November 26, 2010
Castrol has renewed its partnership with ESPN STAR Sports and will remain the naming rights sponsor of the Castrol Football Crazy television program for the 2010/11 season. As…
Hyundai extends World Cup sponsorship
November 25, 2010
Korean automotive giant, Hyundai Motor Group, has extended its FIFA World Cup sponsorship agreement until 2022. The company will continue to promote the Hyundai and Kia brands through…
Not-for-profits confuse corporate sponsors, undersell benefits
November 25, 2010
Not for profit organisations often confuse potential sponsors because of their approach to sponsorship, according to a new survey from US based sponsorship research organisations IEG. The report…
Toshiba becomes sponsor of the Dubai World Championships golf
November 23, 2010
Japanese consumer electronics company, Toshiba has become a support sponsor of the Dubai World Championship golf tournament. The Dubai World Championship is part of the European Tour. It…
Taiwan professional basketball team contemplates Chinese league more
November 22, 2010
The Chinese Basketball Association (CBA) may soon welcome a team from Taiwan if the Taiwan Beer sponsored team gains entry into its emerging league. Representatives from the club…
U.S. sport sponsorship posts strong recovery: IEG
November 19, 2010
The four major U.S. pro sports leagues and their teams are projected to post a 7.8% increase in sponsorship revenue this year to $2.28 billion, according to the…
IMG Media sign long-term Asia Tour deal
November 18, 2010
IMG Media has finalised a 12-year media rights deal with the Asian Tour golf. IMG Media has represented the Tour’s global media since 2009 and has distributed television…
QNet sponsors Virgin Racing
November 16, 2010
Direct selling company, QNet has become a major sponsor of the Richard Branson owned Virgin Racing Formula 1 team. The deal is for one season but began at…
Japanese Chamber of Trade sponsors Malaysia Paralympic Council
November 15, 2010
The Japanese Chamber of Trade and Industry Malaysia (JACTIM) has become a major sponsor of the Malaysia Paralympic Council (MPC). As part of the deal the organisation will…
