Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Meiji Yasuda Renews J.League COVID-Activated Title Sponsorship
May 29, 2020
Japan's football league body - the J.League - has scored a “special sponsorship” with current title…
Insurance Giant Taps Spurs and Dugout For Branded Content Campaign
May 29, 2020
Insurance giant AIA is set to leverage on its partnerships with Spurs and Dugout to distribute…
India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video
May 28, 2020
Gulf Oil, a leading lubricant brand in India, has recently activated an animated video campaign featuring…
Vietnamese Battery Brand Renews AFF Suzuki Cup Deal
May 22, 2020
Vietnamese battery maker Pinaco has renewed its partnership with the Asean Football Federation’s (AFF) Suzuki Cup…
UFC Woos China’s Gen Z With Bilibili Collab
May 21, 2020
The Ultimate Fighting Championship (UFC) is the first international sporting property to have an official account…
One Championship Bags Tech Deals; Bracing For Closed-Door Events
May 15, 2020
Singapore-based MMA property One Championship has completed four sponsorship deals with technology companies for the rest…
Prudential Plugs Latest Mobile App With Comedic Short-Form Content In Singapore
May 1, 2020
Prudential has teamed up with local comedian Michelle Chong as the insurance company launched Pulse app,…
BMW Ramps Up Global Esports Sponsorship Portfolio
April 30, 2020
BMW is ramping up its presence in global esports and has announced a partnership with five…
La Liga Partners China’s Douyin To Boost Social Following In Asia
April 24, 2020
Spain’s La Liga has struck a content deal with Chinese social media giant Douyin until March…
Facebook Pumps A Massive US$5.7b Into Reliance Jio
April 23, 2020
Facebook has paid US$5.7 b for a stake of around ten per cent in Jio Platforms,…
Suning Real Estate Scores New Deal With Inter Milan
April 23, 2020
Serie A club Inter Milan has signed a sponsorship deal with Suning Real Estate, an arm…
China Mobile Extends into OTT With China Basketball League
April 9, 2020
Migu, the video entertainment arm of telco giant China Mobile, has signed a wide-ranging agreement with…
Toyota Continues Backing of 200+ Tokyo 2020 Olympians
April 8, 2020
Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…
BMW and CNN Collaborate On Branded Content Series
March 31, 2020
The BMW Group and CNN International Commercial (CNNIC) have collaborated on “The Art of Leadership”, two…
Visa Continues Backing 96 Olympians Despite Tokyo 2020 Delay
March 31, 2020
Visa has taken the noble decision to extend the backing of its extensive global roster of…
La Liga's Espanyol Cements Commercial Presence In China
March 25, 2020
La Liga football club RCD Espanyol, which is owned by China’s Rastar Group, has sealed a…
Suzuki Continues Backing Southeast Asian Football
March 18, 2020
Japanese automobile brand Suzuki has renewed its title sponsorship of the biennial Asean Football Federation (AFF)…
Despite Coronavirus Turmoil, F1 Teams Score Asian Deals
March 14, 2020
Despite Formula One’s schedule falling victim to COVID-19, two of its teams have recently scored sponsorship…
Bollywood A-Lister Kareena Kapoor Khan Endorses Puma
March 11, 2020
Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…
Moto GP Revs Up Exclusive Content Deal With Facebook
March 11, 2020
The MotoGP global motorcycling series has announced a new digital content partnership for 2020 with Facebook.…
New Thai Golf Tournament Scores Backing From Carmakers
March 4, 2020
New Thailand-based Asian Tour golf tournament the Royal’s Cup has secured sponsorship backing from a string…
Travel StartUp Emerges In Asia With BWF Deal
March 4, 2020
Map-based, travel startup Stay22 has agreed a deal to become the official travel solutions sponsor for…
Former 1MDB Real Estate Development Title Sponsors Reinstated Malaysian National Open
February 29, 2020
Bandar Malaysia - a real estate development once owned by the beleaguered 1MDB sovereign wealth fund…
Chinese Insurer Scores Regional Deal With Barca
February 29, 2020
La Liga’s FC Barcelona has negotiated a deal with insurer Taiping Life as its latest regional…
Powerade Engages Indian Cricket Fans With Women’s T20 World Cup Activation
February 22, 2020
Coca-Cola’s energy drink brand Powerade has unveiled a digital campaign for the ICC 2020 Women’s T20…
Qatar Backs David Beckham’s Inter Miami In Massive US$230m+ Deal
February 20, 2020
David Beckham’s Major League Soccer (MLS) team Inter Miami have signed a US$234.3m sponsorship deal with…
CIMB Backs Malaysian Super League, Drifts From Golf
February 16, 2020
Malaysian bank CIMB is all set to be the title sponsor of the Malaysian Super League,…
Leading Indian Tractor Brand Mahindra Punts On Sports Sponsorship Deals In America
February 16, 2020
World’s leading Indian tractor brand Mahindra has secured a deal with Monumental Sports & Entertainment (MSE)…
Vietnamese Football League Bags Two More Deals
February 16, 2020
Vietnam's emerging football league has been boosted by two recent sponsorship deals. South Korean conglomerate LS…
Telekom Malaysia Returns To Familiar Turf With Domestic Football
February 8, 2020
Telekom Malaysia (TM), via its subsidiary TM Multimedia (TMM), is now the title sponsor of the…
