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Tata Group Shells Out Record Breaking US$300m For IPL Title Sponsorship Rights
January 24, 2024
Indian conglomerate Tata Group has retained the title sponsorship of the Indian Premier League (IPL) for…
Pepperstone Partners AFC Asian Cup 2023
January 23, 2024
Melbourne headquartered online broker Pepperstone has secured a deal with the Asian Football Confederation (AFC). Under…
Chinese Consumer Electronics Giant TCL Renews FIBA Deal
January 22, 2024
Chinese consumer electronics brand TCL—popular for its televisions—has renewed its deal with FIBA, the international governing…
Singapore Tourism Board (STB) Taps On Bollywood Starlet Ananya Panday Collab
January 19, 2024
In its upcoming branded content campaign, the Singapore Tourism Board (STB) has partnered with Bollywood starlet…
Saudi Arabian Tennis Federation Partners Rafael Nadal
January 18, 2024
The Saudi Arabian Tennis Federation, the nation’s authority for the sport, has announced Spanish tennis legend…
China’s BYD Auto Poised To Back UEFA European Championship 2024
January 17, 2024
Chinese carmaker BYD Auto—known for its electric vehicles—has scored a partnership with UEFA for the upcoming…
Nike Scores Global Hockey Deal
January 16, 2024
Nike has secured a four-year deal with The International Hockey Federation (IHF), the world’s governing body…
Indian Consumer Appliances Brand Atomberg Secures Coveted Cricket Partnership
January 15, 2024
Emerging India based home appliances brand Atomberg has become an official partner to the BCCI. It…
China’s Luckin Coffee Backs Australian Open
January 12, 2024
Luckin Coffee, often known as China’s Starbucks, has secured a partnership deal with Tennis Australia. Under the…
Bonia Returns To The Endorsement Game, Partners Twice’s Nayeon
January 11, 2024
Malaysian fashion retailer Bonia, which specialises in leather goods, has become yet another brand diving into…
