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Sinopec expands athletics deal
December 22, 2010
China Petroleum and Chemical Corporation (Sinopec) has extended its sponsorship of the International Association of Athletics Federations (IAAF) for a further five years. The company became the first…
Eximbank becomes V-League naming rights sponsor
December 22, 2010
The Vietnam Football Federation (VFF) has secured commercial bank Eximbank (Vietnam Export Import Bank) as the new naming rights sponsor of its national competition the V-League. The three-year…
Merry Christmas from Asia Sponsorship News
December 22, 2010
The team at Asia Asia Sponsorship News wishes you a Merry Christmas and a Happy New Year. This is our last update for 2010. We'll be back in…
AirAsia becomes major sponsor of the Philippine Patriots
December 21, 2010
Low coast carrier, AirAsia, has increased its sponsorship of the ASEAN Basketball League by becoming a major sponsor of the 2009-10 ASEAN championship team the Philippine Patriots. As…
Korea to ease television advertising regulations
December 21, 2010
Korea looks set to ease regulations preventing terrestrial television from running commercial breaks in a move which could see the country’s advertising sector almost double to 13.8 trillion…
Baller backs Tokyo Poker tour
December 21, 2010
Singapore based poker magazine, Baller has become a major sponsor of the Tokyo Poker Tour, the leading poker tournament in Japan. The tournament was launched earlier in the…
Sembcorp back Singapore Table Tennis
December 16, 2010
The Singapore Table Tennis Association (STTA) has signed a three-year sponsorship agreement with Sembcorp Industries. The deal is worth S$300,000 over three years and will see Sembcorp’s logo…
Tendulkar turns down major liquor sponsorship
December 14, 2010
Indian cricket legend Sachin Tendulkar has turned down a lucrative offer to endorse a liquor brand believed to have belong to the UB Group. A former player who…
MS Donhi signs major deal with Maxx Mobile
December 14, 2010
Indian cricket captain Mahendra Singh Donhi has signed a seven year, Rs29 crore endorsement deal with emerging mobile phone company Maxx Mobile. As part of the deal, Dhoni…
AIFF signs 15-year deal with IMG-Reliance
December 9, 2010
The All India Football Federation is preparing to sign a seven billion rupee sponsorship deal with IMG-Reliance. ASN Reported last week that this year’s Indian I-League season had…
