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Top IT Brands Support SME Development in Malaysia
July 2, 2010
Top global IT brands are backing plans by the Kuala Lumpur and Selangor Chinese Chamber of Commerce to support the growth of local SMEs. A one-day seminar entitled…
Marketers unable to answer the key question of value
July 1, 2010
Sponsorship and event marketers want to measure the success of their sponsorship initiatives but the majority fail to set objectives and struggle to develop meaningful metrics, according to…
Singha beer considers English Premier League deals
July 1, 2010
Thai brewer Singha Corporation is close to finalising major deals in the UK with two English Premier Leagues clubs one rumoured to be Manchester United. It is understood…
Courts Malaysia hires new marketing director
July 1, 2010
Consumer retail goods company, Courts Malaysia has a new marketing director, Wendy Tan Pei Fang, who has a proven track record in growing brands by using of sponsorship.…
Corruption Commission investigates Malaysia badminton sponsorship dealings
June 30, 2010
The Malaysian Anti-Corruption Commission (MACC) is investing the Badminton Association of Malaysia (BAM) because of a sponsorship issue association with the last months Thomas and Uber Cup finals…
Reebok Provides Kit for Delhi Games
June 29, 2010
Reebok has signed two deals with the Delhi Commonwealth Games Organising Committee, each worth 100 million rupees. The Organising Committee has awarded Reebok the clothing contracts for both…
From Killing Fields to Tennis Courts
June 29, 2010
The Tennis Federation of Cambodia has celebrated the opening of its National Training Centre with main sponsor Ezecom. As the TFC’s first dedicated training facility, the NTC will…
Indonesian Badminton Accepts Tobacco Sponsorship
June 25, 2010
Indonesian tobacco company Djarum has become a sponsor of the Indonesian Open badminton tournament. Under the three-year sponsorship deal, Djarum will provide US$600 thousand in prize money annually.…
Dentsu Launches Social Media Handbook
June 24, 2010
Indian telco Aircel has sponsored Dentsu’s creation of a Social Media Handbook, aimed at demystifying potential online marketing channels. As one of India’s leading mobile service providers, Aircel…
Sponsors Provide Cash Boost to Cambodian Mountain-bikers
June 24, 2010
Increased interest from sponsors will allow this year’s Cambodia Mountain Bike Series to boost cash prizes and support top cyclists overseas. Currently being held in locations across Cambodia,…
