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Brunei cycling team secures local sponsor for international meet
February 14, 2011
The Brunei national cycling team, Bandar Seri Begawan, has secured Belait based waste management company, Mashhor Waste Management (MWM) as a major sponsor. The company backed the team’s…
US Motorsport spending at $3.51 billion: IEG
February 11, 2011
The North American motorsport sponsorship sector is set to reach $3.51 billion this year, up 4.2% from the previous year ($3.37 billion) according to sponsorship analysts IEG. The…
Sponsor to renew Thailand Premier League sponsorship
February 9, 2011
Electrolyte drink, Sponsor, is in the final stages of renegotiating its sponsorship of the Thailand Premier League and could renew the major deal for two years. TC Pharmaceuticals,…
Philippines Football considers multi-million telco deal
February 7, 2011
Philippine based telco, Smart Communications, has offered the Philippines Football Federation (PFF) P80 million (US$1.83 mill) as part of a long-term sponsorship package. The deal was made during…
Thorpe deal to boost Virgin Blue Asia expansion
February 7, 2011
Virgin Blue’s sponsorship of Australian swimmer Ian Thorpe is well placed to assist the company’s push into Asia. Thorpe’s appeal in China and Japan will interest the company…
MSL implements strategy to boost commercial fortunes
February 1, 2011
The Malaysian Super League has released a three pronged plan which it hopes will boost the commercial fortune of the league. The plan will provide assistance and support…
DHL renews J-League team deal
February 1, 2011
International freight and contract logistical company, DHL Japan, has renewed its sponsorship of the Urawa Red Diamonds which compete in the Japan League. As part of the new…
Yonex Sunrise signs deal with Mardan Mamat
January 27, 2011
Popular Singaporean golfer, Mardan Mamat, has become a brand ambassador of sport equipment and apparel company, Yonex Sunrise. The deal includes use of clubs and branded apparel as…
PyeongChang 2018 bid boosted with two new sponsorships
January 27, 2011
Hyundai Motors Group and the Korean Association of Newspapers have become sponsors of the PyeongChang 2018 Olympic and Paralympic Winter Games Bid Committee. Hyundai Motors Group has contributed…
UFC to gain momentum in Japan though new media deal
January 25, 2011
Mixed martial arts competition, Ultimate Fighting Championship (UFC) looks set to gain more ground in Japan following a new media rights deal. Representatives from UFC, Japanese internet company…
