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Liverpool FC sends marketing gun to Soccerex Asia
July 6, 2010
English Premier League club Liverpool FC is sending its head of commercial, Ian Ayre, to the Soccerex Asian to speak about the importance of Asia to the club.…
Oman Air targets European market through transatlantic yacht race
July 5, 2010
Oman Air has become the major sponsor of the Oman Sail yacht Majan which will compete in the Route du Rhum, a high profile transatlantic single-handed 4,000-mile yacht…
Sponsorship and product placement more resilient than traditional advertising: research
July 5, 2010
Event sponsorship and product placement budgets have weathered the economic downturn far better than traditional advertising and marketing, according to new research by US based PQ Media. The…
OneAsia finalises broadcast agreement with Japan
July 5, 2010
The Asia-Pacific region men’s professional golf tour, OneAsia, has finalised new broadcast arrangements with Jupiter TV which will see its tournaments broadcast in Japan on cable and satellite…
IPL Sponsor Unable to Use Slogan
July 2, 2010
IPL title sponsor DLF is currently taking legal measures against the use of its slogan ‘Building India’ by engineering company Larsen & Tourbro. Larsen & Tourbro makes use…
Top IT Brands Support SME Development in Malaysia
July 2, 2010
Top global IT brands are backing plans by the Kuala Lumpur and Selangor Chinese Chamber of Commerce to support the growth of local SMEs. A one-day seminar entitled…
Marketers unable to answer the key question of value
July 1, 2010
Sponsorship and event marketers want to measure the success of their sponsorship initiatives but the majority fail to set objectives and struggle to develop meaningful metrics, according to…
Singha beer considers English Premier League deals
July 1, 2010
Thai brewer Singha Corporation is close to finalising major deals in the UK with two English Premier Leagues clubs one rumoured to be Manchester United. It is understood…
Courts Malaysia hires new marketing director
July 1, 2010
Consumer retail goods company, Courts Malaysia has a new marketing director, Wendy Tan Pei Fang, who has a proven track record in growing brands by using of sponsorship.…
Corruption Commission investigates Malaysia badminton sponsorship dealings
June 30, 2010
The Malaysian Anti-Corruption Commission (MACC) is investing the Badminton Association of Malaysia (BAM) because of a sponsorship issue association with the last months Thomas and Uber Cup finals…
