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United Breweries Sponsors Season's Richest Race
July 9, 2010
United Breweries has taken title sponsor of the Kingfisher Derby, set to be held at India's Bangalore Turf Club. Billed as India's "King of all Derbies", the Kingfisher…
Air Niugini Sponsors Cricket PNG
July 9, 2010
Air Niugini has become a sponsor of Cricket PNG, providing support to the national team and to the development cricket in New Guinea. The Air Niugini sponsorship will…
Changan Ford Sponsors Hello! Hollywood
July 9, 2010
China's Changan Ford has taken title sponsorship of Hello! Hollywood, a weekly television series bringing entertainment news to Chinese audiences.
Xtep Takes Title of Birmingham-Hong Kong Match
July 9, 2010
Chinese sportswear manufacturer Xtep has become the title sponsor of the Hong Kong League XI Birmingham City Invitation Match. To be known as the Xtep Cup, the match…
Celcom XPAX provides stability to Borneo Rainforest Festival
July 7, 2010
Borneo’s Rainforest World Music Festival (RWMF) has received further corporate backing with telecommunications giant Celcom XPAX the latest business to become a sponsor. At a presentation of the…
Peak enter tennis market through WTA deal
July 7, 2010
Chinese sports company Peak has signed a five- year deal with the Women’s Tennis Association (WTA) to become its official shoe and apparel partner in Asia-Pacific. The partnership…
New major sponsor for Pakistani Football
July 7, 2010
The Pakistan Football Federation (PFF) has received a timely boost, with Sialkot’s Vision Technologies Corporation Limited (VTCL) signing on as its official kit and ball sponsor. The deal,…
AirAsia tipped to switch to Lotus
July 7, 2010
F1 team Lotus look set to add another sponsor to its 2010 car with team boss Tony Fernandes’ AirAsia airline expected to come aboard as early as this…
FIFA Confirms Mahindra Satyam Role for 2014
July 7, 2010
FIFA representatives have confirmed they will engage retiring sponsor Mahindra Satyam as official IT service provider for 2014 World Cup in Brazil. While sponsoring this year’s World Cup…
Blue Mountain Sponsors AFC Presidents Cup Finals in Myanmar
July 7, 2010
Blue Mountain soft drinks will be the main sponsor of the upcoming Asian Football Confederation President's Cup Finals in Rangoon. The Burma Football Federation has announced the partnership,…
