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World Cup sponsorship not effective for some brands
August 3, 2010
World Cup sponsors Budweiser, African telecommunications company MTN (Mobile Telephone Network) and Brazilian food company Seara received negligible benefit in awareness from their sponsorships according to new research…
LG backs Red Bull Racing
July 30, 2010
With South Korea due to host its first Formula One Grand Prix in October, South Korean based company LG Electronics has increased its association with Formula One by…
Adidas to sponsor Guam road race
July 30, 2010
Adidas Japan has partnered up with The Guam Visitors Bureau (GVB) to become the title sponsor of the 2010 Guam Ko’ko’ Road Race. The Guam Ko’ko’ Road Race…
World Cup ROI: China's First FIFA Sponsor Announces Results
July 29, 2010
ASN announced in February that Yingli Green Energy Co. would become the World Cup's first Chinese sponsor: They've just released some startling results...
JK Tyre Sponsors Monsoon Rally
July 29, 2010
India’s JK Tyre is the major sponsor of The Monsoon Ride three-day rally in Jaipur. The time-speed-distance rally will see around one hundred participants compete in four categories,…
Singha finalises deal with Man Utd
July 29, 2010
As indicated by Asia Sponsorship News at the start of the month, Singha Beer, owned by Thailand based Boon Rawd Brewery, has become the official Beer supplier at…
100PLUS to sponsor major Malaysian field hockey tournament
July 29, 2010
Fraser & Neave Beverages (F&N) owned energy drink brand, 100PLUS, has become a partner of the Malaysian Hockey Federation and will sponsor its major tournament the Razak Cup…
Blackberry becomes official partner of the Asian Tour
July 28, 2010
Maker of Blackberry smartphones, Research in Motion, has become the Official Mobile Partner of the Asian Tour. As part of the Research In Motion will launch of an…
ASICS to leverage its New Zealand deal globally
July 28, 2010
Japanese sportswear company, ASICS, hopes to generate further global exposure and recognition of its brand through its new sponsorship with Athletics New Zealand. The sponsorship sees ASICS become…
Punj Lloyd Sponsors Emerging Squash Star
July 27, 2010
Oil and gas engineering conglomerate Punj Lloyd has taken sponsorship of Dipika Pallikal, touted to be the next generation of Indian squash champion. The young player recently completed…
