Deals

Nippon Oil & Gas sponsors Sarawak Regatta

July 22, 2010

The Sarawak Regatta has received a boost with JX Nippon Oil & Gas Exploration Corporation (Nippon Oil) signing on as a sponsor in a deal worth RM50,000. Managing…

Singapore Airlines to Carry Freight for Youth Olympics

July 21, 2010

Singapore Airlines will be demonstrating its commitment to the Singapore 2010 Youth Olympic Games by flying event and competition-related cargo from cities around the world. The services offered…

SR Foils Sponsors Commonwealth Games

July 21, 2010

As organisers still struggle to acquire the Rs 16 billion they will need to host the Games, SR Foils has come forward to join the Games sponsorship family.…

KIA to increase exposure in US through women's golf

July 21, 2010

The Ladies Professional Golf Association (LPGA) has continued its turnaround after a tough 2009, adding South Korean automaker, KIA Motors to its stable of sponsors. KIA becomes the…

Gambling deal to be dropped on religious grounds

July 21, 2010

William Hill is in danger of losing its shirt sponsorship of Spanish La Liga side Malaga FC based on religious concerns of the clubs new owner.

FIFA World Cup website scores "own goal" in Asia

July 20, 2010

The FIFA World Cup website missed Asian markets according to research by media rating group Nielsen Company. Nielsen said the FIFA World Cup website was most popular in…

Volvo renews sponsor of India International Regatta

July 20, 2010

Volvo Group in India brands, Volvo Buses and Volvo Penta have extended their partnership with the Yachting Association of India by continuing as the title sponsor of the…

Loyal sponsors rewarded in World Cup survey: Engage Research

July 16, 2010

Brands that have developed long-term relationships with football received a strong boost in consumer sentiment around the World Cup, regardless of whether they had official sponsorship status with…

Dhoni signs new management deal

July 16, 2010

Indian cricket captain Mahendra Singh Dhoni has signed with sports and management firms Rhiti Sports Management and Mindscapes One in a three-year deal worth approximately Rs 200 crore.…

MasterCard partners Zain Saudi League

July 16, 2010

MasterCard Worldwide has signed on with the Zain Saudi League to become the official card of the competition. The three-year sponsorship deal sees MasterCard gain naming and exclusivity…