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Late run of deals for the Singapore Youth Olympics
August 17, 2010
The Singapore 2010 Youth Olympic Games (Singapore 2010) organising committee announced that another 33 companies have signed on as official marketing partners, bringing the grand total to 76…
UBS Presents Singapore Sun Festival 2010
August 13, 2010
UBS is the presenting sponsor of the Singapore Sun Festival 2010, a celebration of food, lifestyle and the arts. Touted as Asia’s premium lifestyle festival, the Singapore Sun…
ANTA increases NBA involvement through Garnett deal
August 13, 2010
ANTA Sports Products Limited, a leading Chinese sportswear brand, has announced it has signed NBA superstar Kevin Garnett as its second endorsed NBA player following Luis Scola. As…
Tune Group replaces AirAsia as sponsor of match officials
August 13, 2010
Malaysian based company Tune Group has taken over from its airline subsidiary, AirAsia to become the new Principal Partner for Professional Games Match Officials (PGMO) for the next…
King Power for Leicester City
August 13, 2010
Thailand's duty free retail giant King Power will become the new shirt sponsor of Leicester City Football Club for the next three years. The new partnership has been…
Sumsung Sponsors Indian Contingent to Youth Games
August 12, 2010
Samsung India Electronics has signed an MOU with the Indian Olympic Association, agreeing to sponsor the Indian contingent to the Youth Olympic Games. The 2010 Youth Olympic Games…
Beijing Hyundai Sponsors Mountain Festival
August 12, 2010
Beijing Hyundai will sponsor the first ever Beijing International Mountain Walking Festival. The agreement was signed between Beijing Hyundai and Beijing’s Mentougou district government at the official launch…
Garnier Secures Fear Factor Primetime Product Placement
August 11, 2010
The Viacom18 entertainment network’s Colours channel has taken Garnier Men’s Deodorant as title sponsor for the third season of Fear Factor. The third season of the reality programme…
Deccan XI Receive Pune's First Corporate Football Sponsorship
August 11, 2010
India's City Corporation Limited has signed a one-year sponsorship agreement with the Deccan XI Football Club. For the next year, the Deccan XI will wear the branding of…
Nestle renews Beijing Music Festival sponsorship
August 10, 2010
Nestle (China) will continue its lengthy association with the Beijing Music Festival after extending its sponsorship for a further three years. Nestle has been a sponsor of the…
