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i-CABLE secure UEFA broadcast rights
April 21, 2011
Hong Kong based cable TV and internet company i-CABLE, has secured the exclusive broadcast rights to the UEFA Champions League and the UEFA Europa League in Hong Kong.…
Title sponsor apologies for poor event delivery and offers registration refund
April 19, 2011
Battery brand, Energizer, has made a public apologise for the poor management of the recent Night Race 2011 held at Malaysia's Sepang International Circuit of which it was…
Max New York Life expands IPL sponsorship through Pune Warriors deal
April 15, 2011
Max New York Life Insurance, a joint venture between Max India Limited and New York Life International, has become the principal sponsor of the Pune Warriors Indian Premier…
FxPro becomes AFC major sponsor
April 13, 2011
Cyprus head quartered financial services company, FxPro Financial Services, has become an official partner of the Asian Football Confederation (AFC) Champions League in a deal brokered by sport…
Mixed reaction to IPL dual sponsorship ruling
April 12, 2011
Many existing India Premier League (IPL) sponsors have criticised the League's decision to allow different major jersey sponsors for home and away matches. IPL chief operating office, Sundar…
Aircel signs landmark IPL deal
April 12, 2011
Mobile telecommunications company, Aircel has renewed its major sponsorship of the Chennai Super Kings Indian Premier League franchise in a deal reported to be the most lucrative in…
PetroVietnam backs Vietnamese beach volleyball
April 11, 2011
Vietnam Oil and Gas Group (PVN), also known as PetroVietnam, has become a major sponsor of beach volleyball and will fund Viet Nam Volleyball Federation training and competitions…
Sponsors turn off by Asian golf in-fighting
April 7, 2011
The head of the Asia Tour golf, Kyi Hla Hanu, said that sponsors of golf in Asia are being turned away from lucrative sponsorships because of the in-fighting…
CSL hopeful of new title sponsors following Pirelli withdrawal
April 7, 2011
The Chine Super League is hoping to secure a new major sponsor following the eleventh-hour decision by former major sponsor, Italian type brand Pirelli, to not renew its…
Volkswagen promotes electric vehicle fleet through National Museum of China deal
April 6, 2011
Auto manufacturer, Volkswagen, has become a major sponsor of the National Museum of China and will launch a fleet of electric vehicles in Beijing as part of the…
