Deals

LG Electronics pull out of Fulham

August 25, 2010

Korean electronic consumer good manufacturer, LG Electronics, has decided not to renew its sponsorship of English Premier League side Fulham after its three-year, $14 million shirt sponsorship finished…

UBS to launch global F1 deal in Singapore

August 25, 2010

Global financial services firm UBS has become a Global Partner of the Formula 1. The partnership will be formally launched at the Formula 1 Singtel Singapore Grand Prix,…

Airtel Approaches Cricket Monopoly

August 23, 2010

Bharti Airtel has won sponsorship rights to all Indian international cricket matches for the next three years after outbiddig Idea Cellular, Micromax and Karbonn Mobile. Last week, ASN…

CITIC Group Promotes Table Tennis in Angola

August 23, 2010

The CITIC Group has taken Chinese table tennis stars to Angola as part of its sports sponsorship and CSR programme. Eight-time table tennis world Champion Guo Yuehua and…

Four vying for top BCCI sponsorship

August 20, 2010

In a follow up to a story earlier this week, the Board of Control for Cricket in India (BCCI) have confirmed that four bidders will compete for the…

Chang announces ESPN Star Sports deal

August 20, 2010

Thai beer brand Chang beer and Asia's leading sports broadcaster ESPN Star Sports have announced a partnership for the next three years. The partnership sees Chang enter a…

Tenaga Nasional Renews National Hockey Sponsorship

August 18, 2010

Malaysian energy provider Tenaga Nasional has renewed its sponsorship of the Malaysia Hockey League for the fifth consecutive season. The company has committed Rm 1.5 million as main…

Reliance Talks Sponsorship with Indian Badminton

August 18, 2010

Reliance Industries Limited is currently in talks with the Badminton Association of India regarding a possible sponsorship deal. While talks are in the preliminary stages and neither party…

India Cricket calls for sponsors

August 17, 2010

The Board of Control for Cricket in India (BCCI) has invited bids for the sponsorship of test matches, one-day internationals and T20 internationals to be played in the…

US Team trials variable price ticketing

August 17, 2010

US professional ice hockey team, the Florida Panthers, is trialling a variable price season ticket offer to fans, in a move it hopes will generate higher total revenue.…