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Chang Beer set to renew Everton deal
August 5, 2010
Thai based company, Chang Beer is looking to extend its sponsorship with English Premier League side Everton. The current three-year, £8 million deal is set to conclude at…
Two new deals for Indian boxer
August 5, 2010
Woman’s boxer M.C. Mary Kom, tipped as India’s best medal hope for the 2012 London Olympics, has picked up two sponsorship deals. Sports management company Infinity Optimal Solutions…
Vedanta Takes Local Kick-boxers to National Championship
August 4, 2010
Vedanta Aluminium Ltd is sponsoring twenty kick-boxers in India’s National Kick-Boxing Championship. Currently underway in Kolkata, the National Kick-Boxing Championship sees male and female state representatives from around…
Uninor Tops Sponsor List for Mirchi Music Awards
August 4, 2010
Prepaid mobile service provider Uninor is the top sponsor of the Mirchi Music Awards broadcast across all Indian channels. Organised by India’s Radio Mirchi, the Mirchi Music Awards…
Social media "experts" could learn from the amateurs, agency says
August 3, 2010
Purported social media experts could learn plenty from an unofficial Streets Facebook page that was so effective the ice cream company gave it its full backing, says digital…
World Cup sponsorship not effective for some brands
August 3, 2010
World Cup sponsors Budweiser, African telecommunications company MTN (Mobile Telephone Network) and Brazilian food company Seara received negligible benefit in awareness from their sponsorships according to new research…
LG backs Red Bull Racing
July 30, 2010
With South Korea due to host its first Formula One Grand Prix in October, South Korean based company LG Electronics has increased its association with Formula One by…
Adidas to sponsor Guam road race
July 30, 2010
Adidas Japan has partnered up with The Guam Visitors Bureau (GVB) to become the title sponsor of the 2010 Guam Ko’ko’ Road Race. The Guam Ko’ko’ Road Race…
World Cup ROI: China's First FIFA Sponsor Announces Results
July 29, 2010
ASN announced in February that Yingli Green Energy Co. would become the World Cup's first Chinese sponsor: They've just released some startling results...
JK Tyre Sponsors Monsoon Rally
July 29, 2010
India’s JK Tyre is the major sponsor of The Monsoon Ride three-day rally in Jaipur. The time-speed-distance rally will see around one hundred participants compete in four categories,…
