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Budweiser Weaves Esports Into Drink Driving Campaign in China
October 23, 2020
In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…
Honda Reinforces "Energetic" Values With Major Basketball Deal
October 22, 2020
Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for…
Vivo Shifts To Global Sport Sponsorship With UEFA Deal
October 22, 2020
Chinese smartphone giant Vivo has become an official partner of the next two editions of the…
World Flair Continues Backing Asian Rugby
October 16, 2020
World Flair has renewed its official kit and apparel supplier deal with Asia Rugby, the governing…
Sanya 2020 Asian Beach Games Scores A Slew Of Local Deals
October 15, 2020
Sanya 2020 has sealed deals with a slew of companies to back the upcoming Asian Beach…
Casio Eyes Value From Landmark Southeast Asian Football Deal
October 9, 2020
Casio has become the Official Timekeeper for the AFF Suzuki Cup 2020 in a landmark deal,…
Inter Milan Scores SDY Sports As Asian Betting Partner
October 8, 2020
Serie A team Inter Milan have announced a two-year agreement with Asian bookie SDY Sports, the…
The Chinese White Goods Battle: Now Midea Expands Football Portfolio
October 2, 2020
Last week, Chinese consumer appliance brand Changhong made a high profile investment into the China National…
Local Logistics Firm GWC Backs 2022 FIFA World Cup In Qatar
October 2, 2020
Qatar-based logistics company GWC has become the first regional sponsor of the 2022 FIFA World Cup…
Chinese White Goods Maker Changhong Backs The National Badminton Team
September 25, 2020
Chinese white goods maker Changhong has become the latest sponsor of the China National Badminton Team.…
Douyin Strengthens Manchester City Partnership
September 25, 2020
Manchester City has formally confirmed a deal with Douyin that sees the Chinese video platform become…
Tech Mahindra Pushes Kings XI Punjab Digital Fan Engagement
September 24, 2020
Digital fan engagement efforts have hastened since the COVID-19 pandemic and IPL team Kings XI Punjab…
IPL’s Mumbai Indians Continues To Be A Sponsorship Magnet
September 17, 2020
Despite a bleak global economic climate due to the COVID-19 pandemic, reigning IPL champions, Mumbai Indians,…
IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board
September 11, 2020
Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…
Chinese Online Bookie Yabo Scores Regional Deal With AC Milan
September 11, 2020
Serie A club AC Milan is set to boost its commercial presence across Asia through a…
Fila Smashes Korean Volleyball Sponsorship Deal
September 10, 2020
Global sports brand Fila has sealed a deal to sponsor the Korea Volleyball Federation, replacing long-term…
Chinese Electronics Giant TCL Sticks To Its Basketball Sponsorship Strategy
September 3, 2020
The global federation for Basketball, FIBA, has agreed a renewed four-year sponsorship deal with Chinese consumer…
Li Ning Continues Backing Malaysia’s Sepak Takraw League
September 3, 2020
Malaysia’s Sepak Takraw League (STL) has received a timely boost ahead of it upcoming season, which…
Chinese Electronics Giant Breaks Political Shackles With IPL Deal
August 27, 2020
Chinese consumer electronics giant TCL has sealed a sleeve sponsorship deal with IPL team Sunrisers Hyderabad ahead…
Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time
August 20, 2020
Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…
Hisense Snaps Up PSG Partnership
August 13, 2020
Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…
Asian Banks Leverage Esports Popularity With Sponsorship Deals
August 8, 2020
Esports has become the latest route to engage Gen Z audiences in Asia as banks in…
Yum China Becomes Latest Sponsor Of 2022 Beijing Winter Olympics
July 23, 2020
Fast food retail giant Yum China has become the latest company to back the 2022 Olympic…
Popular Chinese E-Learning Platform Backs 2022 Beijing Winter Olympics
July 18, 2020
Yuanfudao Online Education has signed on as an official sponsor of the 2022 Winter Olympic and…
Pakistan Cricket Takes 30-40% Haircut On Pepsi Renewal
July 17, 2020
Among other COVID-related sponsorship woes, the Pakistan Cricket Board (PCB) has had to renew its contract…
Thailand Sports Brand Warrix Scores Landmark Deal With AFF’s Suzuki Cup
July 4, 2020
Thai sports apparel and equipment brand Warrix has been appointed the official football supplier of the…
Beijing 2022 Strengthens Domestic Backing With Four New Deals
July 3, 2020
The Beijing 2022 Winter Olympics organising committee has secured deals with a quartet of official domestic…
Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns
June 26, 2020
Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…
Gucci Becomes Latest Non-Endemic Brand In Gaming
June 5, 2020
Gucci is the latest haute couture label to hop onto the gaming world, as it is…
Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood
June 5, 2020
PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…
