Deals

Sobha Realty Scores Arsenal FC Partnership

February 7, 2024

Dubai-based luxury real estate developer, Sobha Realty, has secured a naming rights deal. With Premier League…

Japanese Hospitality Company JTB Dives Into MLB Partnership  

February 6, 2024

Japanese hospitality company, JTB, has inked a multi-year partnership with the Major League Baseball (MLB). Under…

Indian Cola Brand Campa Nets Coveted  BCCI Sponsorship Deal    

February 5, 2024

Indian cola brand Campa has scored a remarkable coup in ousting major rivals Coca-Cola and Pepsi,…

Wanda Sports Renews Argentine Football Association (AFA) Deal

February 2, 2024

Chinese conglomerate Dalian Wanda’s sports arm Wanda Sports has renewed its exclusive deal with the Argentine…

Kopiko Returns To The Asian Sponsorship Market With A MS Dhoni Endorsement  

February 1, 2024

In a bid to expand in India, popular Indonesian coffee candy brand Kopiko, has rolled out…

Saudia Arabia’s Public Investment Fund (PIF) Dives Into E-racing 

January 31, 2024

Saudi Arabia’s Public Investment Fund (PIF) has announced a new partnership focusing on a trio of all-electric…

Pakistani Telco Jazz Continues Backing Pakistan Super League 

January 30, 2024

Pakistani telco Jazz has renewed its deal with the Pakistan Super League, the nation’s elite T20…

Indian Supercross Racing League (ISRL) Kicks Off With A Raft Of Sponsors

January 29, 2024

The CEAT Indian Supercross Racing League (ISRL), touted to be the world’s first franchise-based supercross league…

Payments Technology Giant Visa Renews Top-Tier Fifa Deal Until 2026   

January 26, 2024

Payments technology behemoth Visa has extended its global partnership with Fifa until the end of 2026.  …

Glenfiddich Rolls Out Branded Content Series In India

January 25, 2024

William Grant & Sons owned brand Glenfiddich latest branded content TV series “Where Next?”  in India focuses…