Deals

Chang announces ESPN Star Sports deal

August 20, 2010

Thai beer brand Chang beer and Asia's leading sports broadcaster ESPN Star Sports have announced a partnership for the next three years. The partnership sees Chang enter a…

Tenaga Nasional Renews National Hockey Sponsorship

August 18, 2010

Malaysian energy provider Tenaga Nasional has renewed its sponsorship of the Malaysia Hockey League for the fifth consecutive season. The company has committed Rm 1.5 million as main…

Reliance Talks Sponsorship with Indian Badminton

August 18, 2010

Reliance Industries Limited is currently in talks with the Badminton Association of India regarding a possible sponsorship deal. While talks are in the preliminary stages and neither party…

India Cricket calls for sponsors

August 17, 2010

The Board of Control for Cricket in India (BCCI) has invited bids for the sponsorship of test matches, one-day internationals and T20 internationals to be played in the…

US Team trials variable price ticketing

August 17, 2010

US professional ice hockey team, the Florida Panthers, is trialling a variable price season ticket offer to fans, in a move it hopes will generate higher total revenue.…

Late run of deals for the Singapore Youth Olympics

August 17, 2010

The Singapore 2010 Youth Olympic Games (Singapore 2010) organising committee announced that another 33 companies have signed on as official marketing partners, bringing the grand total to 76…

UBS Presents Singapore Sun Festival 2010

August 13, 2010

UBS is the presenting sponsor of the Singapore Sun Festival 2010, a celebration of food, lifestyle and the arts. Touted as Asiaâ€™s premium lifestyle festival, the Singapore Sun…

ANTA increases NBA involvement through Garnett deal

August 13, 2010

ANTA Sports Products Limited, a leading Chinese sportswear brand, has announced it has signed NBA superstar Kevin Garnett as its second endorsed NBA player following Luis Scola. As…

Tune Group replaces AirAsia as sponsor of match officials

August 13, 2010

Malaysian based company Tune Group has taken over from its airline subsidiary, AirAsia to become the new Principal Partner for Professional Games Match Officials (PGMO) for the next…

King Power for Leicester City

August 13, 2010

Thailand's duty free retail giant King Power will become the new shirt sponsor of Leicester City Football Club for the next three years. The new partnership has been…