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Li Ning sponsors US Diving Team
August 31, 2010
Chinese athletic and footwear company Li Ning has become the official apparel sponsor of the USA Diving team through 2012. The sponsorship will provide a full outfitting package…
Airtel Sponsors MTV Africa Music Awards
August 27, 2010
Indian mobile telco Bharti Airtel will sponsor the 2010 MTV Africa Music Awards after acquiring Zain Africa’s mobile operations in 15 countries. Organised by MTV Networks Africa, the…
Business and Golf Come Together Under Dell Sponsorship
August 26, 2010
Dell India has become the Diamond Sponsor of the first ever Indian Business Leaders Summit and Golf Tournament. Up to 150 of India’s business elite are expected to…
Citroen Sponsors China's Badminton Team
August 26, 2010
The Dongfeng Motor Corporation's joint venture with PSA Peugeot Citroen has signed a three-year sponsorship deal with China's national badminton team. Signed with the aim of promoting Citroen's…
US$600 million spent on tennis sponsorship
August 25, 2010
Companies will spend US$600 million globally on sponsorship of amateur and professional tennis tournaments in 2010 according to sponsorship research company IEG. The figure is 3.2% up on…
LG Electronics pull out of Fulham
August 25, 2010
Korean electronic consumer good manufacturer, LG Electronics, has decided not to renew its sponsorship of English Premier League side Fulham after its three-year, $14 million shirt sponsorship finished…
UBS to launch global F1 deal in Singapore
August 25, 2010
Global financial services firm UBS has become a Global Partner of the Formula 1. The partnership will be formally launched at the Formula 1 Singtel Singapore Grand Prix,…
Airtel Approaches Cricket Monopoly
August 23, 2010
Bharti Airtel has won sponsorship rights to all Indian international cricket matches for the next three years after outbiddig Idea Cellular, Micromax and Karbonn Mobile. Last week, ASN…
CITIC Group Promotes Table Tennis in Angola
August 23, 2010
The CITIC Group has taken Chinese table tennis stars to Angola as part of its sports sponsorship and CSR programme. Eight-time table tennis world Champion Guo Yuehua and…
Four vying for top BCCI sponsorship
August 20, 2010
In a follow up to a story earlier this week, the Board of Control for Cricket in India (BCCI) have confirmed that four bidders will compete for the…
