Deals

HSBC to Sponsor Abu Dhabi Golf Championship

September 24, 2010

Organisers of the Abu Dhabi Golf Championship have announced HSBC will sponsor the event, scheduled for 20-23 January 2011. Prize money for the upcoming championship will be increased…

Hero Cycles Sponsors National Cyclothon

September 24, 2010

Hero Cycles has taken naming rights to Indiaâ€™s largest cycling event, the India Cyclothon. Now in its fourth year, the Cyclothon â€“to be known as the Hero Cycles…

Indian Sponsors Remain Committed to Cricket

September 24, 2010

Unofficial reports from Neo Sports indicate the broadcasted has already recruited six sponsors for the upcoming India-Australia cricket series. While many private sector sponsors have shied away from…

Wolfmother to play despite sponsorship concerns

September 23, 2010

Reports indicating leading Australian rock band Wolfmother have pulled out of Java Rockinâ€™ Land, Indonesia's largest ever music festival have been denied by the band's agent. It was…

Sponsorship deal tied to citizenship rejected by golfer

September 21, 2010

Taiwanese golfer Yani Tseng has rejected a large sponsorship offer from a Chinese company as the deal required her to become a Chinese citizen. The deal was said…

Sony to Launch New Season of KBC

September 20, 2010

Sony has purchased rights to the Indian version of ˜Who wants to be a Millionaire" and expects a 100 per cent increase on sponsorship revenue for season four.

Yamaha continues support of Vietnam Football Federation

September 17, 2010

The Vietnam Football Federation (VFF) has announced that Yamaha Vietnam will sponsor the national men's side as well as the Olympic football sides for the next two years.…

Japan Airlines back Japan World Cup bid

September 17, 2010

The Japan 2022 World Cup bid has received further support with Japan Airlines signing on as official transportation partner. As part of the deal Japan Airlines will include…

WSG develops Singapore Sports Hub events calendar

September 17, 2010

World Sport Group (WSG), the exclusive commercial partner of the Singapore Sports Hub, will development the events calendar and commercial rights programme for the venue. The company is…

AIFF cuts ties with Zee TV

September 15, 2010

The All India Football Football Federation will bring an early end to its ten-year agreement with Zee TV. The ten-year broadcast and marketing rights agreement will be terminated…