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Sydney scores from Tri Nations
September 9, 2010
Sydney - which hosts the Tri Nations rugby clash between Australia and New Zealand this weekend - will enjoy a US$28million dividend, the single largest economic benefit from…
AirAsia pounces on ASEAN Basketball League deal
September 7, 2010
AirAsia has increased its involvement with the Asean Basketball League (ABL), becoming the new title sponsor for the 2010/11 season.
Sinopec sponsorship international athletics
September 7, 2010
The International Association of Athletics Federations (IAAF) has announced a sponsorship deal with the China Petroleum and Chemical Corporation (Sinopec). The deal sees Sinopec become the first international…
Maoist Rebels Once Again Face Off Against Miss Nepal
September 3, 2010
The next battle of a protracted five-year war on the beauty industry is about to commence in Kathmandu, with Maoist groups once again squaring off against the Miss…
Videocon Withdraws from World Series Boxing
September 3, 2010
Consumer electronics producer Videocon has backed out of an agreement to sponsor India’s World Series of Boxing franchise, the Delhi Tigers, citing ‘unavoidable circumstances’. The Indian Boxing Federation…
Turkish Airlines sponsors PTT Thailand Open
September 3, 2010
Turkish Airlines has signed an agreement with PTT Thailand Open to become a platinum sponsor of this year’s tournament. Speaking of the deal, Adnan Aykac,T urkish Airlines Director…
Petronas extends title sponsorship of Malaysian F1
September 3, 2010
PETRONAS has signed an agreement with the Formula One Group to extend the national oil and gas corporation’s title sponsorship of the Malaysian round of the FIA Formula…
POSCO E&C Sponsors PGA Champions Tour Asia
September 1, 2010
Construction company POSCO E&C has become a sponsor of the first PGA Champions Tour to be held in Asia. One of the tournaments under the tour, to be…
Dentsu Malaysia partner with Olympic Council of Malaysia
September 1, 2010
Ad agency Dentsu Malaysia has partnered up with the Olympic Council of Malaysia (OCM) for the next three years in an attempt to boost sports marketing and sponsorship…
Li Ning seeking more NBA exposure through Turner deal
September 1, 2010
Chinese sportswear company Li Ning has signed a six year, multimillion-dollar sponsorship deal with Evan Turner, the Philadelphia 76ers rookie who was the second overall draft pick in…
