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Solid television figures for AFC Champions League group stage
July 22, 2011
The television audience for the AFC Champions League group matches was up 15% to 155 million viewers in Australia, China Indonesia, Japan, Korea, Qatar, Saudi Arabia and the…
World Sport Group signed emerging golfer and golf course design company
July 22, 2011
Sports marketing company agency, World Sport Group has become the commercial manager of Australian golfer, David Gleeson. Gleeson is based in Taipei and will benefit from World Sport…
Zuoan Fashion sponsors new television drama
July 20, 2011
Casual menswear company, Zuoan Fashion, will be a sponsor of a new 30 episode television drama produced by Nesound International Media called Hua Li Yi Zu. The program…
Now TV extends UEFA 2012 deal
July 20, 2011
Hong Kong pay television service, Now TV, will continue to broadcast UEFA 2012 after renewing its broadcast deal with the Union of European Football Associations (UEFA) for another…
Mercedes sponsors Japan Fashion Week
July 19, 2011
Automotive brand Mercedes Benz has become the title sponsor of Japan Fashion Week in a deal that builds on its sponsorship of similar fashion events in Australia, New…
Li Ning targets grassroots badminton in Kuala Lumpur
July 18, 2011
Chinese sporting equipment and apparel brand Li Ning has become a major sponsor of the Kuala Lumpur Badminton Association (KLBA) and will target aspiring juniors through the sponsorship.
Huawei becomes major sponsor of 2011 Italian Supercup
July 15, 2011
Chinese communications company, Huawei, has become the major sponsor of 2011 Italian Supercoppa, an exhibition football match between Italian football clubs A.C. Milan and Inter Milan to be…
Man Investments becomes Singapore Theatre Festival title sponsor
July 14, 2011
Wild Rice, the theatre company behind the Singapore Theatre Festival, has signed British investment company, Man Investments as a major sponsor. The new deal, brokered by Fuse at…
Telekom Malaysia becomes Football Malaysia major sponsor
July 13, 2011
Telekom Malaysia has become a major sponsor of the Football Association of Malaysia through a four year sponsorship deal reported to be worth at least RM6 million a…
CCTV sign new broadcast deal with Chinese Football Association
July 13, 2011
China Central Television (CCTV) has finalised an agreement with the Chinese Football Association which will see the state owned broadcaster show all matches involving the national team for…
