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Cathay Pacific and HSBC to co-sponsor HK Sevens
May 18, 2011
Cathay Pacific and HSBC will be the new co-title sponsors of the Honk Kong Sevens rugby tournament. The deal runs from 2012 to 2015. Both companies have been…
Daegu 2011 hits sponsorship target
May 17, 2011
Korean steel company, POSCO has become a major sponsor of Daegu 2011, a IAAF world Championships event which will take place in South Korea later this year. The…
Kia sponsors the Philippine Azkals
May 17, 2011
Korean automotive brand, Kia, has become a major sponsor of the Philippine Azkals, the country's national men's professional football team. The deal is between Philippine Football Federation and…
RHB Bank renews Singapore Cup naming rights deal
May 16, 2011
Malaysian financial services company, RHB Bank, has renewed the naming rights sponsorship of the Singapore Cup for a further three years in a deal valued at around $1.5…
Chinese Super League to be broadcast in North America
May 12, 2011
One World Sports has secured the North American broadcast rights for the Chinese Super League (CSL). The CSL season, which runs from April to November will be receive…
New corporate ticketing company launches in Singapore
May 12, 2011
Australian corporate ticketing sales agency, Showbiz, has expanded its ticketing business to Southeast Asia and has opened an office in Singapore.
Tseng signs first Taiwanese major sponsor
May 9, 2011
World number one female golfer, Yani Tseng, has signed her first major sponsorship deal with a company from her place of origin, Taiwan. The new deal is with…
K-League to be broadcast in the US
May 5, 2011
Korea’s professional football league, the K-League, will be broadcast to North America following a deal struck between World Sport Group, the marketing consultancy for the Korean Football Association…
Gatorade to partner Malaysian Basketball
May 5, 2011
Isotonic drink, Gatorade has become a major sponsor of the Malaysian Basketball Association. The three year cash and in-kind sponsorship will cover the all national teams and the…
Nike renews India cricket deal for five years
May 2, 2011
Sports apparel brand, Nike, has renewed its sponsorship of the Board of Control for Cricket in India (BCCI) for a further five years. Nike will remain the official…
