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DHL renews J-League team deal
February 1, 2011
International freight and contract logistical company, DHL Japan, has renewed its sponsorship of the Urawa Red Diamonds which compete in the Japan League. As part of the new…
Yonex Sunrise signs deal with Mardan Mamat
January 27, 2011
Popular Singaporean golfer, Mardan Mamat, has become a brand ambassador of sport equipment and apparel company, Yonex Sunrise. The deal includes use of clubs and branded apparel as…
PyeongChang 2018 bid boosted with two new sponsorships
January 27, 2011
Hyundai Motors Group and the Korean Association of Newspapers have become sponsors of the PyeongChang 2018 Olympic and Paralympic Winter Games Bid Committee. Hyundai Motors Group has contributed…
UFC to gain momentum in Japan though new media deal
January 25, 2011
Mixed martial arts competition, Ultimate Fighting Championship (UFC) looks set to gain more ground in Japan following a new media rights deal. Representatives from UFC, Japanese internet company…
Kappa renews Home United S-League sponsorship
January 24, 2011
Italy's sports apparel brand, Kappa, has renewed its major sponsor of Home United FC which competes in the Singapore League (S-League). As part of the new three-year deal,…
HSBC expands Asian Rugby sponsorship
January 20, 2011
Financial services company HSBC, has increased its sponsorship of Asian rugby by renewing its naming rights sponsorship of the region’s premier fifteen aside rugby competition, the Asian 5…
QNet becomes sponsor of Malaysian hockey
January 20, 2011
Direct selling company QNet has become a major sponsor of the Malaysian Hockey Federation (MHF). As part of the deal, QNet will be knows as the official direct…
BMW becomes Chinese Olympic Committee sponsor
January 19, 2011
The Chinese Olympic Committee has signed German auto manufacturer, BMW, as its exclusive official transport partner. The deal is for six years and is the first long-term automotive…
Maybank renews Malaysian Open Golf title sponsorship
January 18, 2011
Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad), has renewed its title sponsorship of the Malaysian Open Golf tournament for five years. The Malaysia Open,…
Sponsorship spending up 5.2% to $48.7 billion globally: IEG
January 13, 2011
Spending on sponsorship is expected to rise 5.2% globally to $48.7 billion according to new research by US sponsorship research company IEG. Sponsorship spending in 2010 was better…
