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Federal Tires sponsor new Japanese drifting series
August 2, 2011
Tire brand Federal Tires has become the presenting sponsor of a new drifting event to be held in Japan that will be called Drift Muscle. The company also…
US rock act clarifies tobacco position on website
August 2, 2011
American alternative rock band, Neon Trees has used its website to clarify its position on tobacco sponsorship after it performed at a Java Rockin’ Land Festival in Indonesia,…
Yokohama renews Asia Cross Country Rally sponsorship
August 1, 2011
Tire company, Yokohama Rubber, has renewed its sponsorship of the Asia Cross Country Rally, the largest FIA endorsed rally in Asia. It is the eleventh year Yokohama has…
Hilton becomes Chinese Olympic team sponsor
August 1, 2011
Hotel chain, Hilton Worldwide, has become a sponsor of the Chinese Olympic Committee in a deal that runs through to 2019. It is the first deal between the…
Xtep sponsor Spanish Villarreal
July 28, 2011
Chinese sports apparel and equipment company, Xtep International has become a major sponsor of Spanish La Liga club, Villarreal C.F. The deal is for five years and will…
Schneider Electric brings Solar Decathlon to China in 2013
July 28, 2011
Energy management company, Schneider Electric, has increased its sponsorship of the Solar Decathlon competition to include Solar Decathlon China in 2013. The Solar Decathlon competition, which promotes efficient,…
Gatorade sponsorship extends SKY Streetball Syndicate China tour
July 27, 2011
S.K.Y Streetball Syndicate, which is a street basketball exhibition that will tour China next month, has signed Gatorade as a major partner and expanded its tour program by…
Canadian soft drink sponsors Chinese Olympics swimmers
July 26, 2011
Canadian soft drink company, GLG Life Tech Corp, has become a sponsor of the Chinese Olympic swimming team and will promote its drinks Dr. Zhang’s All Natural and…
Nimbus to invest Rs 2.5 billion on World Series Hockey
July 26, 2011
Sports marketing company, Nimbus Sport expects to invest Rs 2.5 billion into the World Series Hockey which will be played in India in December. Nimbus is the sports…
UBS moves away from golf sponsorship, ends Hong Kong Open naming rights
July 25, 2011
Financial services company UBS will not renew the naming rights sponsorship of the Hong Kong Open golf tournament after it is played in December. UBS has been the…
