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Nike signs ambassador deal with Japanese MMA fighter
February 22, 2011
Apparel brand Nike has signed Japanese MMA fighter and former Olympian, Kazuyuki Miyata as a brand ambassador. Miyata said he was keen to work with Nike to encourage…
Indonesia to ban tobacco advertising
February 22, 2011
The Indonesia Heath Ministry is planning to phase out advertising and sponsorship of tobacco. The country’s health minister, Endang Rahayu Sedyaningsih said the new regulation would likely begin…
Asia Jet sponsors Sauber Formula One
February 21, 2011
Hong Kong base private jet company, Asia Jet, has become a major sponsor of the Sauber Formula One team. As part of the deal Asia Jet will receive…
Korean companies keen on Japanese professional baseball
February 16, 2011
Korean based online gaming company, Nexon has renewed its sponsorship of Japanese professional baseball team, Chiba Lotte Marines for this season. The Chiba Lotte Marines won the Japan…
Brunei cycling team secures local sponsor for international meet
February 14, 2011
The Brunei national cycling team, Bandar Seri Begawan, has secured Belait based waste management company, Mashhor Waste Management (MWM) as a major sponsor. The company backed the team’s…
US Motorsport spending at $3.51 billion: IEG
February 11, 2011
The North American motorsport sponsorship sector is set to reach $3.51 billion this year, up 4.2% from the previous year ($3.37 billion) according to sponsorship analysts IEG. The…
Sponsor to renew Thailand Premier League sponsorship
February 9, 2011
Electrolyte drink, Sponsor, is in the final stages of renegotiating its sponsorship of the Thailand Premier League and could renew the major deal for two years. TC Pharmaceuticals,…
Philippines Football considers multi-million telco deal
February 7, 2011
Philippine based telco, Smart Communications, has offered the Philippines Football Federation (PFF) P80 million (US$1.83 mill) as part of a long-term sponsorship package. The deal was made during…
Thorpe deal to boost Virgin Blue Asia expansion
February 7, 2011
Virgin Blue’s sponsorship of Australian swimmer Ian Thorpe is well placed to assist the company’s push into Asia. Thorpe’s appeal in China and Japan will interest the company…
MSL implements strategy to boost commercial fortunes
February 1, 2011
The Malaysian Super League has released a three pronged plan which it hopes will boost the commercial fortune of the league. The plan will provide assistance and support…
