Deals

100Plus renews Malaysian football development sponsorship

March 8, 2011

Malaysian isotonic drink brand, 100 Plus has renewed its major sponsorship of the Minister of Education League Cup for a further three years. Minister of Education League Cup…

UBS becomes Chinese Formula 1 sponsor

March 7, 2011

Financial services company UBS has become the naming rights sponsor of the Chinese Formula 1 through its China division which has offices in Guangzhou, Beijing and Shanghai. The…

China Unicom returns to top flight table tennis

March 7, 2011

China Unicom has become a major sponsor of the 2011 World Table Tennis Championships which will be held in Rotterdam in May 2011. In a deal brokered by…

SingTel renews Formula 1 deal for two more years

March 3, 2011

SingTel has renewed its title sponsorship of the Singapore Formula 1 Grand Prix for two years. SingTel was the inaugural Singapore Formula 1 Grand Prix sponsor in 2008…

Three news sponsor for Handa Senior World Champs

March 1, 2011

Rolex, Land Rover and CNN have become official sponsors of the ISPS Handa Senior World Championship golf tournament. They join title sponsor, ISPS (International Sport Promotion Society) and…

Red Bull signs deal with Infiniti

March 1, 2011

Japanese automotive brand, Infiniti, which is the luxury car division of Nissan, has become a sponsor of the Red Bull Formula 1 team. The company is expanding to…

Hyundai Oilbank becomes K-League sponsor

February 28, 2011

Korean, petroleum and refinery company, Hyundai Oilbank, has become the title sponsor of the Korean soccer league, the K-League. As the naming rights sponsor, Hyundai Oilbank will receive…

BGC Partners becomes sponsor of Asia Pacific Barbarians

February 24, 2011

Online brokering firm, BGC Partners, has become the title sponsorship of the Asia Pacific Barbarians rugby team. The deal will cover the Barbarians matches in the Hong Kong…

Manulife renews Pacific baseball sponsorship

February 23, 2011

Manulife Life Insurance Company has renewed its sponsorship of Pacific League Marketing, a joint venture company of the six-team Pacific Baseball League (PBL). As part of the new…

Special Olympic laws for Pyeongchang bid

February 23, 2011

South Korea will pass a special Olympic law to help Pyeongchang's bid for the 2018 Olympic and Paralympic Winter Games and help it secure the $792 million in…