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ERI and Ten Sports Sponsor Sri Lankan ODI
November 10, 2010
Environmental Resources Investment PLC will be the main sponsor of the upcoming ODI cricket series in Sri Lanka. The three-Test and five-match one-day international series between Sri Lanka…
AIFF Postpone I-League Search for Sponsors
November 10, 2010
An inability to secure sponsorship has forced the All India Football Federation to postpone the start of the I-League for a second time. The start of the fourteen-team…
Mercedes-Benz Renames Shanghai Arena
November 8, 2010
Mercedes-Benz has taken naming rights to the Shanghai World Expo Culture Centre. The 18 thousand-seat indoor stadium has been reopened after Expo and rebranded as the Mercedes-Benz Arena.…
Phoenix Petroleum Renews PBA Sponsorship
November 8, 2010
The Philippines Basketball Association has renewed its sponsorship deal with local company, Phoenix Petroleum. Now in its third year of sponsoring the PBA’s away games, Phoenix Petroleum has…
Korean Air sponsorship postponed
November 4, 2010
The International Olympic Committee (IOC) has ruled that the sponsorship of the International Skating Federation by Korean Air be postponed until after the host city vote for 2018…
BHPetrol back Malaysian formula Drift Round
November 4, 2010
BHPetrol has become the major sponsor of the Malaysian round of Formula Drift Asia. Formula Drift Asia is a three round series held in Singapore, Thailand and Malaysia.…
BAM regulates player sponsorships
November 3, 2010
The Badminton Association of Malaysia (BAM) will prevent sponsors from signing individual deals with its athletes without its approval under a recently introduced regulation. The association said the…
European soccer club jersey sponsorships reach record levels
November 2, 2010
The value of shirt sponsorships in European club soccer has increased by 20% according to the 2010/11 European Jersey Report. The report is produced by German sports marketing…
Junior Table Tennis Championship to Open Without Sponsor
October 29, 2010
The International Table Tennis Federation’s Global Junior Circuit Final is set to open without a sponsor on 1 November. Known as the Global Junior Circuit Final and Cadet…
Idea Cellular Sponsors Nat Geo Indian Army Series
October 29, 2010
Idea Cellular is the sponsor of a National Geographic docu-reality television series taking viewers inside the Indian Army. National Geographic will invite Indian civilians to experience life as…
