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Not-for-profits confuse corporate sponsors, undersell benefits
November 25, 2010
Not for profit organisations often confuse potential sponsors because of their approach to sponsorship, according to a new survey from US based sponsorship research organisations IEG. The report…
Toshiba becomes sponsor of the Dubai World Championships golf
November 23, 2010
Japanese consumer electronics company, Toshiba has become a support sponsor of the Dubai World Championship golf tournament. The Dubai World Championship is part of the European Tour. It…
Taiwan professional basketball team contemplates Chinese league more
November 22, 2010
The Chinese Basketball Association (CBA) may soon welcome a team from Taiwan if the Taiwan Beer sponsored team gains entry into its emerging league. Representatives from the club…
U.S. sport sponsorship posts strong recovery: IEG
November 19, 2010
The four major U.S. pro sports leagues and their teams are projected to post a 7.8% increase in sponsorship revenue this year to $2.28 billion, according to the…
IMG Media sign long-term Asia Tour deal
November 18, 2010
IMG Media has finalised a 12-year media rights deal with the Asian Tour golf. IMG Media has represented the Tour’s global media since 2009 and has distributed television…
QNet sponsors Virgin Racing
November 16, 2010
Direct selling company, QNet has become a major sponsor of the Richard Branson owned Virgin Racing Formula 1 team. The deal is for one season but began at…
Japanese Chamber of Trade sponsors Malaysia Paralympic Council
November 15, 2010
The Japanese Chamber of Trade and Industry Malaysia (JACTIM) has become a major sponsor of the Malaysia Paralympic Council (MPC). As part of the deal the organisation will…
Konica Minolta sign major deal with Chinese Basketball
November 15, 2010
Japanese office equipment and imaging technology company, Konica Minolta, has become a major sponsor of the Chinese Basketball Association (CBA). The agreement was brokered by the CBA’s sports…
Poor crowd measurement practices can dupe sponsors: research
November 12, 2010
Inaccurate crowd attendance measurements can deceive sponsors into believing their deals generate more value than they actually do, according to new research from the Sheffield Hallam University in…
Indian Railways Releases CWG Sponsorship Funds
November 12, 2010
Indian Railways has released the majority of its Commonwealth Games sponsorship commitment, almost a month after conclusion of competition. A senior railway official has confirmed that Rs 750…
