Deals

Korean Air sponsorship postponed

November 4, 2010

The International Olympic Committee (IOC) has ruled that the sponsorship of the International Skating Federation by Korean Air be postponed until after the host city vote for 2018…

BHPetrol back Malaysian formula Drift Round

November 4, 2010

BHPetrol has become the major sponsor of the Malaysian round of Formula Drift Asia. Formula Drift Asia is a three round series held in Singapore, Thailand and Malaysia.…

BAM regulates player sponsorships

November 3, 2010

The Badminton Association of Malaysia (BAM) will prevent sponsors from signing individual deals with its athletes without its approval under a recently introduced regulation. The association said the…

European soccer club jersey sponsorships reach record levels

November 2, 2010

The value of shirt sponsorships in European club soccer has increased by 20% according to the 2010/11 European Jersey Report. The report is produced by German sports marketing…

Junior Table Tennis Championship to Open Without Sponsor

October 29, 2010

The International Table Tennis Federationâ€™s Global Junior Circuit Final is set to open without a sponsor on 1 November. Known as the Global Junior Circuit Final and Cadet…

Idea Cellular Sponsors Nat Geo Indian Army Series

October 29, 2010

Idea Cellular is the sponsor of a National Geographic docu-reality television series taking viewers inside the Indian Army. National Geographic will invite Indian civilians to experience life as…

Singtel mooted to remain Singapore Grand Prix title sponsor

October 28, 2010

Formula One boss, Bernie Ecclesone has said that telco company Singtel has renewed its major sponsorship of the Singapore Formula One Grand Prix. Singtel has been the major…

South Korean sponsorships under scrutiny

October 28, 2010

Reports say that sponsorships from two South Korean companies may breach Olympic rules and are under review by the International Olympics Committee (IOC). The IOC is investigating whether…

Nonghyup backs PyeongChang Olympic bid

October 27, 2010

PyeongChang, South Korea's bid for the 2018 Winter Olympic and Paralympic Games, has received another boost with the countryâ€™s National Agricultural Cooperative Federation, Nonghyup, becoming a major sponsor.…

Sahara Offers Additional Funds to BHA

October 26, 2010

Sahara India has continued its support of the Bengal Hockey Association with a grant to assist in hockey promotion. As title sponsor of the BHA, Sahara contributes around…