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Mercedes sponsors Japan Fashion Week
July 19, 2011
Automotive brand Mercedes Benz has become the title sponsor of Japan Fashion Week in a deal that builds on its sponsorship of similar fashion events in Australia, New…
Li Ning targets grassroots badminton in Kuala Lumpur
July 18, 2011
Chinese sporting equipment and apparel brand Li Ning has become a major sponsor of the Kuala Lumpur Badminton Association (KLBA) and will target aspiring juniors through the sponsorship.
Huawei becomes major sponsor of 2011 Italian Supercup
July 15, 2011
Chinese communications company, Huawei, has become the major sponsor of 2011 Italian Supercoppa, an exhibition football match between Italian football clubs A.C. Milan and Inter Milan to be…
Man Investments becomes Singapore Theatre Festival title sponsor
July 14, 2011
Wild Rice, the theatre company behind the Singapore Theatre Festival, has signed British investment company, Man Investments as a major sponsor. The new deal, brokered by Fuse at…
Telekom Malaysia becomes Football Malaysia major sponsor
July 13, 2011
Telekom Malaysia has become a major sponsor of the Football Association of Malaysia through a four year sponsorship deal reported to be worth at least RM6 million a…
CCTV sign new broadcast deal with Chinese Football Association
July 13, 2011
China Central Television (CCTV) has finalised an agreement with the Chinese Football Association which will see the state owned broadcaster show all matches involving the national team for…
New site launching soon
July 13, 2011
Asia Sponsorship News is upgrading the website and increasing its services. For any suggestions please email info@asiasponsorshipnews.com. We will relaunch the website in September and until then use…
Kia sponsorship Asian Basketball Championships
July 8, 2011
Korean car manufacturer, Kia Motors will be the presenting sponsor of the 2011 FIBA Asia Basketball Championships which will be held in China in September. Kia was the…
SEA Games closes in on funding targets
July 8, 2011
Indonesia’s minster for youth and sports, Andi Alfian Malarangeng has said the country will spend 2.533 trillion rupiah, which is almost US$300 million, to host the 26th South…
HSBC adds new award to its Asian rugby sponsorship program
July 7, 2011
HSBC has added a new element to its rugby union sponsorship in Asia by becoming the sponsor of the Asian 5 Nations, Emerging Player of the year award.…
