Deals

IMG Media sign long-term Asia Tour deal

November 18, 2010

IMG Media has finalised a 12-year media rights deal with the Asian Tour golf. IMG Media has represented the Tourâ€™s global media since 2009 and has distributed television…

QNet sponsors Virgin Racing

November 16, 2010

Direct selling company, QNet has become a major sponsor of the Richard Branson owned Virgin Racing Formula 1 team. The deal is for one season but began at…

Japanese Chamber of Trade sponsors Malaysia Paralympic Council

November 15, 2010

The Japanese Chamber of Trade and Industry Malaysia (JACTIM) has become a major sponsor of the Malaysia Paralympic Council (MPC). As part of the deal the organisation will…

Konica Minolta sign major deal with Chinese Basketball

November 15, 2010

Japanese office equipment and imaging technology company, Konica Minolta, has become a major sponsor of the Chinese Basketball Association (CBA). The agreement was brokered by the CBAâ€™s sports…

Poor crowd measurement practices can dupe sponsors: research

November 12, 2010

Inaccurate crowd attendance measurements can deceive sponsors into believing their deals generate more value than they actually do, according to new research from the Sheffield Hallam University in…

Indian Railways Releases CWG Sponsorship Funds

November 12, 2010

Indian Railways has released the majority of its Commonwealth Games sponsorship commitment, almost a month after conclusion of competition. A senior railway official has confirmed that Rs 750…

ERI and Ten Sports Sponsor Sri Lankan ODI

November 10, 2010

Environmental Resources Investment PLC will be the main sponsor of the upcoming ODI cricket series in Sri Lanka. The three-Test and five-match one-day international series between Sri Lanka…

AIFF Postpone I-League Search for Sponsors

November 10, 2010

An inability to secure sponsorship has forced the All India Football Federation to postpone the start of the I-League for a second time. The start of the fourteen-team…

Mercedes-Benz Renames Shanghai Arena

November 8, 2010

Mercedes-Benz has taken naming rights to the Shanghai World Expo Culture Centre. The 18 thousand-seat indoor stadium has been reopened after Expo and rebranded as the Mercedes-Benz Arena.…

Phoenix Petroleum Renews PBA Sponsorship

November 8, 2010

The Philippines Basketball Association has renewed its sponsorship deal with local company, Phoenix Petroleum. Now in its third year of sponsoring the PBAâ€™s away games, Phoenix Petroleum has…