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ASUS becomes electronic sport team sponsor
April 25, 2012
PC components company, ASUS has become the major sponsor of a Malaysian electronic sports team called TEAM Orange Esports.DotA.
AirAsia expands sponsorship portfolio with Australian MotoGP naming rights deal
April 24, 2012
Air line and prolific sport sponsor AirAsia, has expanded its global sport sponsorship portfolio by becoming the naming rights sponsor of the Australian Motorcycle Grand Prix.
Kia sponsors rugby union in Sri Lanka
April 23, 2012
Korean automotive brand Kia, has become a sponsor of rugby union in Sri Lanka and will be the major partner of a team in 2012.
Charm to sell Chinese Winter Olympic sponsorship
April 20, 2012
Chinese advertising agency, Charm Communications has become the sponsorship consultant for China's Winter Olympic sport association which includes the Chinese Skating Association (CKA), the Chinese Ski Association (CSA),…
Budweiser Porsche Carrera Cup Asia heavily leveraged in China
April 19, 2012
Beer brand Budweiser, will be the new major sponsor of Porsche Carrera Cup Asia and will heavily leverage the deal in China.
Heineken banners displayed at dog fight
April 18, 2012
Dutch beer brand Heineken had its promotional banners on display around a dog fight ring in Mongolia making it appear it sponsored the controversial sport.
Sahara becomes volleyball sponsor
April 17, 2012
Major sport sponsor, Sahara India has become a major sponsor of volleyball in India.
Carlsberg renews Malaysian Open sponsorship
April 16, 2012
Danish beer brand, Carlsberg has renewed its sponsorship of the Malaysian Open golf tournament until 2015.
Sybaritic sponsorship of Dragon Boat Festival announced
April 13, 2012
Cosmetics company, Sybaritic Inc, has become a major sponsor of the 2012 Boracay Dragon Boat International Festival that will take place in Boracay Island, Philippines later this month.
Chinese apparel deal under scrutiny in South Africa
April 12, 2012
Lobby groups in South Africa are pressuring the South African Sports Confederation and Olympic Committee (SASCOC) to abandon a $4 million sponsorship deal it has recently stuck with…
