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MediaCom launches new sports division, appoints Asian hotshot
August 10, 2011
MediaCom Worldwide has launched a new sports division that will be headed up by former IMG Asia Pacific executive, Marcus John. The new division will have four key…
China's American Cup challenger announces three new sponsors
August 10, 2011
China's only challenger in the Americas Cup, China Team, has announced online game, Firefall created by Red5 Studios, fashion company, Tony Studio and luxury handbag company, Mbaobao as…
Japan Fashion Week secures Maybeline as sponsor
August 9, 2011
L'Oreal owned makeup brand Maybeline has become a major sponsor of Japan Fashion week just weeks after the event secured a major naming rights deal with automotive giant…
Bank of Communications sponsors Shanghai Masters
August 9, 2011
China’s Bank of Communications has become the title sponsor of the Shanghai Masters snooker tournament which will be played at the Shanghai Grand Stage, in September. The Masters…
BMW Asia sponsors Singapore Marathon
August 5, 2011
BMW Asia has become a major sponsor of the Standard Chartered Marathon Singapore, which will take place early December 2011.
Adidas sponsors Philippines combat sport
August 3, 2011
Sporting apparel and equipment company, adidas, has become a major sponsor of combat sports in the Philippines. The company, through its combat sports equipment and apparel brand, Adidas…
Federal Tires sponsor new Japanese drifting series
August 2, 2011
Tire brand Federal Tires has become the presenting sponsor of a new drifting event to be held in Japan that will be called Drift Muscle. The company also…
US rock act clarifies tobacco position on website
August 2, 2011
American alternative rock band, Neon Trees has used its website to clarify its position on tobacco sponsorship after it performed at a Java Rockin’ Land Festival in Indonesia,…
Yokohama renews Asia Cross Country Rally sponsorship
August 1, 2011
Tire company, Yokohama Rubber, has renewed its sponsorship of the Asia Cross Country Rally, the largest FIA endorsed rally in Asia. It is the eleventh year Yokohama has…
Hilton becomes Chinese Olympic team sponsor
August 1, 2011
Hotel chain, Hilton Worldwide, has become a sponsor of the Chinese Olympic Committee in a deal that runs through to 2019. It is the first deal between the…
