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BMW becomes Chinese Olympic Committee sponsor
January 19, 2011
The Chinese Olympic Committee has signed German auto manufacturer, BMW, as its exclusive official transport partner. The deal is for six years and is the first long-term automotive…
Maybank renews Malaysian Open Golf title sponsorship
January 18, 2011
Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad), has renewed its title sponsorship of the Malaysian Open Golf tournament for five years. The Malaysia Open,…
Sponsorship spending up 5.2% to $48.7 billion globally: IEG
January 13, 2011
Spending on sponsorship is expected to rise 5.2% globally to $48.7 billion according to new research by US sponsorship research company IEG. Sponsorship spending in 2010 was better…
Xtep expands sponsorship portfolio
January 13, 2011
Chinese sport apparel company, Xtep will continue to have a strong domestic and international sponsorship portfolio according to a recent statement from the company. The company said it…
Xiniya extends Cheung deal
January 12, 2011
Chinese men’s apparel company, China Xiniya Fashion, has renewed its endorsement deal with pop singer, jack Cheung. Cheung has represented Xiniya since October 2007 and the new deal…
KBA becomes PyeongChang 2018 bid partner
January 12, 2011
The Korean Broadcasters Association (KBA) has become a sponsor of the PyeongChang 2018 Olympic and Paralympic Winter Games Bid Committee. As part of the deal, KBA will offer…
UNIQLO CO sign apparel deal with Nishikori
January 11, 2011
Japanese apparel retailer, UNIQLO Co has signed leading Japanese men’s tennis player, Kei Nishikori as a brand ambassador. The deal is for five years and will see Nishikori…
MasterCard sponsors Beijing Olympic basketball venue
January 11, 2011
MasterCard has become the naming rights sponsor of Beijing's Wukesong Areana, the basketball venue for the 2008 Olympic Games.
Sports Revolution opens Bangkok office
January 10, 2011
UK football stadium media rights owner, Sports Revolution, is expanding into Asia and has opened an office in Bangkok. According to the company, the new office will better…
Sinopec expands athletics deal
December 22, 2010
China Petroleum and Chemical Corporation (Sinopec) has extended its sponsorship of the International Association of Athletics Federations (IAAF) for a further five years. The company became the first…
