Deals

Samsung continue Asian Beach Games sponsorship

December 2, 2010

Samsung has signed as an official sponsor of the 2nd Asian Beach Games which will be held in Muscat, Oman in 2010. The deal is an extension of…

India-New Zealand ODI series bags 10 sponsors

December 1, 2010

Indian 24-hour cricket channel, NEO Cricket has a line up of ten sponsors for the India-New Zealand ODI series, currently underway across India. Co-Sponsors for the series include…

Chang Beer renews Everton sponsorship

November 26, 2010

Thai based beer brand, Chang Beer has renewed its major sponsorship of English Premier League side Everton for a further three years. The former three-year, Â£8 million deal…

Castrol renewal Castrol Football Crazy television program deal

November 26, 2010

Castrol has renewed its partnership with ESPN STAR Sports and will remain the naming rights sponsor of the Castrol Football Crazy television program for the 2010/11 season. As…

Hyundai extends World Cup sponsorship

November 25, 2010

Korean automotive giant, Hyundai Motor Group, has extended its FIFA World Cup sponsorship agreement until 2022. The company will continue to promote the Hyundai and Kia brands through…

Not-for-profits confuse corporate sponsors, undersell benefits

November 25, 2010

Not for profit organisations often confuse potential sponsors because of their approach to sponsorship, according to a new survey from US based sponsorship research organisations IEG. The report…

Toshiba becomes sponsor of the Dubai World Championships golf

November 23, 2010

Japanese consumer electronics company, Toshiba has become a support sponsor of the Dubai World Championship golf tournament. The Dubai World Championship is part of the European Tour. It…

Taiwan professional basketball team contemplates Chinese league more

November 22, 2010

The Chinese Basketball Association (CBA) may soon welcome a team from Taiwan if the Taiwan Beer sponsored team gains entry into its emerging league. Representatives from the club…

U.S. sport sponsorship posts strong recovery: IEG

November 19, 2010

The four major U.S. pro sports leagues and their teams are projected to post a 7.8% increase in sponsorship revenue this year to $2.28 billion, according to the…

IMG Media sign long-term Asia Tour deal

November 18, 2010

IMG Media has finalised a 12-year media rights deal with the Asian Tour golf. IMG Media has represented the Tourâ€™s global media since 2009 and has distributed television…